E-commerce Growth Engagement & Marketing

Legacy applications are those that have grown over many years as an enterprise has developed, and they usually have unique features and capabilities essential to the business’ operation. As a result, they are difficult to replace or integrate with emerging modern systems and technologies. Organizations often run outdated web properties comprised of large collections of html pages built over long periods by many different people, or home-grown software, created by individuals no longer with the organization, with structures that no one knows enough about to feasibly add new elements. Some companies run large commercial systems that are very expensive to upgrade or that originated with vendors no longer serving the market. Still others use open-source systems like WordPress that, while simple to set up and use, don’t support the more advanced options required, or are very time consuming or expensive to modify or supplement.

Adrecom's Enterprise Blogging Suite is a powerful engine that provides essential tools for efficiently creating attractive, content-rich blogs that increase your impact and reach. Adrecom’s blogging tools allow you to accommodate multiple authors while synthesizing and organizing their posts, manage and pre-configure social media interaction, pre-schedule posts, categorize posts, efficiently link to related posts, and automatically moderate blog responses.

But, content is still king. What you say and how you say it have everything to do with whether your blog succeeds in its mission. Having the right blogging tools can take your content to another level.

Cross-selling is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. Also referred to as suggestive selling, it is a sales technique whereby complementary products are presented to a customer after the customer has demonstrated a desire and willingness to purchase a particular product. Often, cross-selling involves offering the customer items that complement the original purchase in some manner. The idea behind cross-selling is to capture a larger share of the consumer market by meeting more of the needs and wants of each individual customer. Online merchandising is one of the most important aspects of e-commerce. In order for e-tailers to generate profitable sales, they must use e-commerce sales tactics in order to navigate their customers to the products they want to purchase.

Up-selling is a sales technique commonly used by vendors to ingeniously encourage their customers to purchase more expensive items, upgrades, and add-ons in attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products but can also be simply exposing the customer to other options that were perhaps not considered previously. For instance, if a customer was looking to purchase a certain product, a salesperson may try to convince you to buy the accessories for it whether you need it or not. When a customer is looking to make an online purchase, the webpage will feature accessories that the customer can purchase along with that item.

E-commerce storefront renovation is the process of redesigning your site in order to improve its design, functionality and technical elements. While affecting this renovation, remember that a complete overhaul is not always necessary - it might be sufficient to change either the look or the feel of the site, but not necessarily both.

Online event management is considerably an easier alternative to event management. Rather than relying on event planners to organize, supervise and plan your events for you, you can purchase an online management software that allows you to monitor your events in the most systematic and feasible way. Online event management provides a platform to artists, celebrities, fundraisers, organizations and businessmen to promote their talents, products, and businesses. It can be seen as an online marketing strategy tool by various companies. 

Search features can make or break an online store or other content rich website in the internet age. Every minute that an online shopper spends looking for a particular item makes it less likely they will engage with the business. The shopper will either assume the company does not have what they want, or may even leave because a slow or hard-to-navigate site sends the message that the company does not really care about meeting his or her needs.

Adrecom’s member and business directories are examples of our employment of database-oriented content. Database-oriented pages are dynamic pages that are linked to an internal database that stores member and business directory information. When a back end user, such as a site administrator or member of our team, makes a change in the database the change is reflected on the front end. Information that exists in the Back Office database is sent to the respective page via programming configurations. This way, every time the page is reloaded the changes will be apparent on the front end.

While Adrecom’s Solutions and Services for Nonprofits & Associations provides highly organized yet flexible content management opportunities, we as well offer advanced portal solutions for non-profit organizations and associations. Our CMS allows membership-based organizations to manage a high volume of members using our practical technology-oriented platform. Administrators can manage member accounts, online registrations, dues collection and donations and online event management and registrations, to name a few, just by logging into the system. For more complex or customized changes our technical team is available to offer advice to clients or to implement the changes on your behalf. 

Communicating with your clients, and allowing them to easily communicate with you, is an essential aspect of running your business. For a long time businesses have commonly used certain technological capabilities to accomplish traditional business practices, one of the most commonly-used being the famous online form. The Adrecom Corporate Portal offers all of the standard configurations, such as text fields, radio buttons and dragdown menus, making it very easy to create the right type of form for your site. This blog post therefore covers two technological key ingredients that have become standard cultural norms in the sphere of webstore buying and selling - lead generation and customer interaction forms.

The standard e-catalog product is an individual product. However, in almost every industry it is possible to purchase a series of related products in one complete package, known as a Bundle. Bundles are created based on thoroughly-researched and well-documented shopping patterns and customer preferences.

Bundles are a group of products in your catalog sold together as one item. Like with Related Products, these products are clearly related to one another and complement or enhance usage of the base product. The difference is that they are purchased as one unit together. For example, Lobster's Elite Grand V LE is a bundle made of several products, all listed in tandem.

Consider, for a moment, that an e-catalog is a popular way to make the shopping experience very easy for customers. Online shopping has certain perks that shopping at brick-and-mortar stores does not have, such as 24/7 availability and readily-provided information about all topics in the content management system. However, in order to overcome the lack of physical access to tangible items – i.e., the useful tendency of picking up an item and looking at it from all angles – web stores need to make optimal usage of high quality product imagery and other media elements, such as video and flash. This blog post discusses how images and video create are a necessary element of a successful e-commerce product catalog.

At Adrecom, we service a variety of customers in both the B2C (standard business-to-customer model) and B2B (business-to-business) categories. We have carefully and specifically developed the features and applications found in our Back Office to satisfy the business needs of both types of customers. What is largely true about B2B transactions, however, is that their orders and purchases typically involve a larger amount of raw materials. Such companies can make ideal use of our distributor and wholesaler portal, which comes with a tiered pricing model so we have designed our system to make such tiered pricing models and other essential B2B applications plainly visible on the front end as areas of focus.

Just as you can upload products in bulk to the Back Office, you can also upload images in bulk, although the process is slightly different.  Let’s say, for example, that your e-catalog contains an order of some 3,000 products, and each one needs an image. One way of assigning an image to each product is to manually insert an image into each product. While this method is the recommended one for inserting images into a relatively small amount of products, such as 5 or 10, there is another, more efficient method for inserting images into a large number of products, such as 20, 50, 100 or 1000.

A popular demand for many websites is to display a specified page designated for images. This is especially relevant for image-heavy websites, and for such sites it is beneficial to contain all their images in a gallery versus on individual pages. If a site contains a high volume of images, the image pages can number in the 100’s or even higher. A better alternative is to create a gallery, in which each page displays thumbnails of each of the relevant or desired images. When the user clicks on or hovers the cursor over the image, a larger version of that image is displayed in a separate window. This methodology achieves the desired result of displaying a high volume of images while avoiding a high number of image pages.