Adrecom's Help Center for Ecommerce Management

There are many benefits to upgrading your B2B website:

• Save money
• Compete with your top competition
• Keep your content current and up to date
• Provide a more user-friendly web destination for your new and existing customers
• Attract and engage new customers
• Boost conversion rates
• Improve your SEO (search engine optimization)
• Build trust with your audience
• Fix branding issues
• Streamline your digital presence across all channels
• Connect your various online channels
• Enable social media sharing and commenting
• Have more control over your web design and content
• Next-generation security to protect your data
• Robust analytics that will help you grow your business
• User-friendly interface makes it easy to accomplish more
• Take control of your online sales and increase your bottom line
• Omnichannel enablement

If you have any questions about any of these points, or how they can help grow your business, call or drop us a line today. 

To update an e-commerce website, a variety of activities must be completed. First and foremost, it is necessary to implement a mobile-friendly responsive design. This necessitates the development of state-of-the-art B2B merchandising and product representation capabilities and product search option sets that facilitate sophisticated search capabilities across product catalogs and website content, such as advanced search, refined search, keywords, contextual search, and product properties-based sorting. Additionally, user-friendly shopping cart elements must be developed, such as dynamic view cards, on-page checkout options, shipping costs, and estimations. Customer engagement is also essential for any e-commerce website; therefore, activating customer rating and reviews, ask-questions functions, and social sharing options must all be implemented. Furthermore, prebuilt integration with accounting and inventory management systems should be configured to maintain accurate records of customer information and sales transactions.

Finally, it is essential to migrate existing customers’ information from the old website to the new one to ensure that self-managed customer accounts maintain their profile data (i.e., ordering history and payment history). A successful transition can occur without losing vital information or user experience features during the transition process by thoroughly completing all of these tasks before launching or relaunching an eCommerce site.

Adrecom works primarily with B2B companies, but we try not to limit our scope. We collaborate with any and all businesses who want to improve their web presence and build their business.

Once you have decided you would like to work with Adrecom, give us a call to set up a consultation. At your convenience, we will meet to discuss your ideas and give you a test-drive through the UP user interface so that you can see how easy and intuitive it really is. We will then map out a critical path, and get down to work! 

Although we are flattered that you would ask, our focus is primarily on website builds. Once the site is launched and you and your staff have completed our training, it should be an easy task to keep your content up to date. Adrecom provides full training to all your staff so that they can get familiar with the user interface and the process of how to get things done. 

Sometimes, for privacy sake, it is necessary to restrict access to certain areas of your site. All of your site users will have their own unique logins, and their level of access can be determined when we set up their profile. This also prevents accidents from happening, such as deleting key design elements, images, or content that are integral to the site. 

If you have an existing website, you will experience no downtime whatsoever. We will work on your new site design on a private web platform that you can access to monitor the progress and test functionality, but your old site will remain online until we are ready to launch. At that time, we will schedule the re-launch during a time when it will be least disruptive to your current business, and even then, downtime may only be a matter of minutes. 

Absolutely! Adrecom will provide comprehensive training for you, your staff, and all stakeholders. We begin with your management team and will develop training modules for your staff based on your specific needs. We would never leave you hanging!  

Using a combination of techniques and best practices we will optimize your site to comply with current SEO guidelines. This will include improving site navigation, adding meta descriptions, adding high-quality images, optimizing images for fast-load times, and many other on-page and off-page techniques. 

Products zoom page SEO best practices should include ensuring that the page is easily discoverable by search engines. This means ensuring all the necessary meta tags are included, such as title and description tags, and providing an XML sitemap to indicate the structure of the page. On-page SEO should also include headings and subheadings to help organize content on the products zoom page and use relevant keywords in the copy when appropriate. It‘s important to ensure images have been properly optimized with appropriate Alt text descriptions so search engine crawlers can index them. Meta descriptions should be crafted to grab attention and encourage potential customers to click through from search engine results pages.

Site speed is another important factor for SEO for product zoom pages.

Slow-loading pages can cause potential customers to abandon the site before exploring further. Structured data markup can improve site speed by helping search engines understand how key elements within the page are related and organized. Product schema, specifically structured data markup tailored for e-commerce sites, can be particularly beneficial for product zoom pages.

It allows search engines to understand products on offer better and display them prominently in SERPs.

The visual appearance of a product on a product zoom page should also be considered. High-quality images that accurately depict items being sold will encourage customers to buy them while still on the page. Product descriptions should include relevant keywords. Encouraging customer comments or reviews of products is another way to improve both user experience and SEO performance. Another crucial element for optimizing product zoom pages are meta titles - these provide a brief overview of what is contained on a page, allowing users searching in SERPs quickly determine whether the product is relevant or not. Crafting unique titles for each product helps prevent duplicate content issues from arising, which would negatively impact rankings.

Generally, the initial impacts of these updates can be observed within a few weeks to a couple of months. However, this timeline could vary depending on the specifics involved, such as the complexity and scale of the website, the proficiency of the team handling the updates, and the extent of the changes made.

Enhanced user experience and an updated product catalog can result in higher customer engagement and improved sales. Implementing a comprehensive website update includes navigation enhancement,  loading speed improvements, conversion optimization, on-site SEO, and usability improvements.

 Using web analytics tools, tracking key performance indicators, and gathering user feedback can assist in determining the effectiveness of the implemented changes.