E-commerce Growth Engagement & Marketing

How Can I Tell When My E-Commerce Store Needs an Update?

E-Commerce is the future of businesses. More and more consumers are shifting to online shopping than going to big-box, brick-and-mortar stores. In fact, in 2021, experts projected that worldwide e-commerce sales reached $4 trillion. With that, it is critical to know whether a company’s e-commerce website is truly helping them attain its goals. 

Bulk Image Uploading to the Media Gallery

A popular demand for many websites is to display a specified page designated for images. This is especially relevant for image-heavy websites, and for such sites it is beneficial to contain all their images in a gallery versus on individual pages. If a site contains a high volume of images, the image pages can number in the 100’s or even higher. A better alternative is to create a gallery, in which each page displays thumbnails of each of the relevant or desired images. When the user clicks on or hovers the cursor over the image, a larger version of that image is displayed in a separate window. This methodology achieves the desired result of displaying a high volume of images while avoiding a high number of image pages.

How Promotional Coupon Discounts Work

While coupon usage make up a fundamental part-and-parcel of traditional commerce, it is also true that e-tailers have much to gain from making use of promotions and coupons. This post contains a summary of wise and unwise discount practices and how coupons and promotions are used (and should be) in the world of e-commerce.

B2B – Business-to-Business E-commerce

B2B, or business-to-business, refers to purchase transactions taking place between two or more companies or businesses, usually on a large scale. B2B is different from other forms of transaction types, such as B2C, which is the standard business-to-customer model, or B2G, business-to-government. The main activity of B2B is to provide other companies with the items and parts that they will use on the retailer end. For this reason, the raw amount of materials sold between businesses is greater than those sold within B2C. For example, a retailer sells a finished product combined of several items, all of which were purchased either from one or more vendors. In the last decade, business has taken a considerable turn from brick-and-mortar shops to online transactions, a prominent subset of B2B sometimes known as E-B2B. Business-to-business itself is comprised of several subcategories which will be discussed in this post.

What is Good Quality Writing?

What is Good Quality Writing?

There are several aspects to good quality writing and a well-developed blog post takes all of them into account. Reputation, charisma and appearance are important ingredients in the success of any company and they can take you a long way. However, for writing intensive websites, such as those which inform readers about a plethora of topics, the internal aspects need to be thoroughly developed as well. At the end of the day there just is no way to avoid presenting good quality written material that focuses directly on the subject at hand and conveys information in a skillful manner. Information-heavy sites do not have the luxury of not becoming, if they aren’t already, sources of expertise in a particular field or area or writing engaging blog posts.

Pre-scheduling Blog Posts

The purpose of a blog, amongst many, is to provide an interesting informational platform about one or a variety of related topics. Regardless of what you use your blog for, there is one rule that seems to apply universally across the board regardless of what type of blog you actually have – let’s call it one of the blogging constants.

Order Abandonment Minimization

Order Abandonment, sometimes known as Shopping Card Abandonment, is when a customer spends time on an e-commerce website, looks around, begins making a purchase and then abandons it at the last minute. It is not absolutely clear that shopping card abandonment suggests loss of orders because there are other factors that can drive a customer to discontinue the action. What is somewhat ambiguous, and therefore potentially frustrating, is that the cause of the abandonment is not always 100% clear. In such cases a company must carry out an investigation of sorts to uncover the reasons for order abandonment.

Knowledge Management

Knowledge management is the process of gathering and administrating information already in the possession of a customer or organization and incorporating new information as it comes. Inadequate organization or the loss of knowledge due to a key employee’s departure from the business can have serious adverse effects on a company’s knowledge management. On the other hand, systematic knowledge acquisition, organization and retention can reduce expenses and even increase profits. Adrecom has developed a specific knowledge management system comprised of four basic stages to best extract and gather as of yet uncollected information and to administer existing information.

Our Professional Team

Our professional team at Adrecom manages a variety of roles.

  • Graphic Design
  • Research and Development
  • Software Deployment
  • Content Migration
  • Content Management
Content Creation and Management

One of our primary services with the Adrecom Content Management System, or Back Office, is the facilitation of easy and painless content management. The Back Office is a superb platform for smoothly and quickly uploading your content into our system using Adrecom's multifunctional CMS Editing Tools and our trained team possesses the expertise to manage your content in the most professional manner.

Creating Redirects during the Legacy Transformation Process

What are redirects and what is the best way to make them?

An integral part of your legacy transformation procedure often includes creating redirects. During the process of rearranging information it is difficult to avoid causing some links to break. This reality necessitates that redirects be created for every broken link on the site.

For organizational purposes, it is wise to create a redirect map before actually creating your redirects. A redirect map is a file that maps out the old, broken links to the new or existing working links. In other words, it shows which link will redirect to which page. One easy way to do this is to use an Excel file with one column displaying all the broken links and another displaying the new ones.

Legacy Migration

Reasons for Legacy Migration

There are several motivating factors leading a company to go through a legacy migration, also known as content migration. In most cases the hardware being used by the application is obsolete with parts being very difficult to obtain. In such cases it costs more money to keep the system running than to switch to an entirely new system. What typically necessitates a legacy migration is that the older technology continues to serve vital business needs rendering it necessary to transfer all (or the relevant) information in the content management system (CMS) to a new CMS. But perhaps the most significant factor is for companies with websites running on legacy systems, which prevents them from adding new functionality to their site and keeping up with competitors. This in turn translates as a need for a complete overhaul in order to boost or maintain their web presence.

The Importance of a Strong Web Presence

Establishing a powerful web presence is a very serious matter for online e-commerce web stores and businesses. This is true for one very important reason: it's a known fact that in the last decade consumerism has taken a notable shift to the Internet, with online stores representing the hub of a large portion of today’s commercial activity. Businesses who seek to establish and maintain their level of success must utilize the next generation of e-commerce and technological resources available.

The Latest Generation of the Adrecom E-CMS Website

The latest generation of theAdrecom eCMS website publishing platform now includes a multi-user, mulitple website implementation for a business that wants mulitple points of presence managed from one web-based access point.

Quality Scrub Sets (QSC) is a Los Angeles based seller of medical scrubs to hospitals, doctors, nurses and medical facilities across the USA. We were faced with a unique challenge, says Menlo Lippowski their chief Marketing Director. The problem was how do we personalize the website experience for each customer persona we are targeting. One website does not fit all what we've discovered.

Control To The Actual Business Owners

In the early days of the Internet, webmasters with knowledge of HTML were the exclusive arbiters of who could control the publishing aspect of corporate and commercial websites.
The push towards developing more user-friendly software platforms has enabled web developers to produce web applications that return web publishing control to the actual business owners.
In the new social media paradigm of user interactivity, next generation CMS and eCommerce platforms enable website owners on their own to quickly make changes to their sites, download online orders, and conduct their own marketing campaigns.

Credit card processing can be a tricky if not overwhelming experience for merchants.

Credit card processing can be a tricky if not overwhelming experience for merchants. The merchant services industry is ever changing as well and for a business it's hard to keep up with how that directly affects your bottom line.