The purpose of a blog, amongst many, is to provide an interesting informational platform about one or a variety of related topics. Regardless of what you use your blog for, there is one rule that seems to apply universally across the board regardless of what type of blog you actually have – let’s call it one of the blogging constants.
Providing a steady flow of information is a good practice when attempting to create a stable blog. The reason for this is the psychological and emotional effect of a consistently-updated blog on the reading public. After seeing that a certain blog is consistently updated readers will come to trust its author’s posting dependability, which leads to repeated visits. Repeated visits to a blog lead to the establishment of a growing fan base, at first with a few committed repeat visitors that steadily grows into a readership. Word of mouth plays a large role in the expansion of a readership as well, but there is no avoiding the importance of the availability of content. In theory, the more is available for people to read, the more they will find, which is why pre-scheduled posting is key to expanding your reader base.
Life doesn’t always allow the time or inspiration to write a consistently-updated blog, which is why it is wise to pre-schedule your blog posts. It is best to section off a few hours a week, or on a particular day when you have the time and the ideas, for writing a few good posts. You can then set them apart at any interval you want, such as every few days or on a weekly basis. Your readership will see that you have both the knowledge about your topic and interest to consistently provide material to your blog and will keep readers coming back. Further, the sheer availability of posts increases the chance of a user finding your blog through Google searches or other means.
Another benefit of pre-scheduling is that it avails you time to write more posts. For example, let’s say that you’ve pre-scheduled your posts to be published on a weekly basis and you’ve prepared material for the next three weeks. You now have three weeks until the next time you need to publish a post, which gives you ample time to think of a topic and prepare your material. The more time you have, the more likely it is that you can thoroughly research your topic and present quality content.
If your blog is comment-enabled, the chance that people will begin responding to the information in your blog is high, which generates conversation about the topic. This is also good for traffic purposes since people will repeatedly revisit your blog to see if someone, or you, has responded to their posts. It can also potentially increase the quality of your blog since readers might leave links to further reading, which can further generate more conversation.
One thing to consider when pre-scheduling blog posts is to anticipate the response dynamic. There is often some overlap time between a reader’s comment and your next published post. A reader might think
that a particular post is a response to their comment when in fact it was pre-set to be published on a certain date. Most readers understand in advance that writers pre-schedule their posts, but including a brief disclaimer that you use this feature is a good idea. All-in-all, pre-scheduling is a good method to establish a posting rhythm and is likely to increase your readership, and therefore your sales.
Adrecom is familiar with the best blogging practices accepted as standard norms in the blogosphere. Blog authors using the Adrecom editing tools can set their posts to display any date they wish using the calendar option. For information on how to post a blog, please visit our blog posting tutorial.