Adrecom
Home » News » Hair Fairies Rebrands Online With Colocation America, LA Dezign, and Adrecom

Hair Fairies Rebrands Online With Colocation America, LA Dezign, and Adrecom

03-08-2012
Hair Fairies, a provider of lice removal services and seller of non-toxic lice products, has recently completed a full rebranding of its online presence with the launch of a an enhanced and newly optimized website. Hair Fairies offers schools and families natural lice treatment services, lice prevention products, lice screenings, and copious amounts of information on the subject. In order to complete the entire online rebranding, Hair Fairies engaged the services of LA Dezign (a Los Angeles website design and online marketing company), who subsequently partnered with CMS provider, Adrecom and colocation provider, Colocation America.

The first goal of project was to deploy the Hair Fairies site on the Adrecom eCMS software platform in order to enable the Hair Fairies team to self-publish blog content and regularly update their site. With Adrecom’s integrated eCommerce and content management software, all of the staff members at Hair Fairies locations nationwide can now access the back end of the site via a web-browser to publish articles, press releases, web pages and digital media (images, videos and podcasts), as well as to download leads. The automatic synchronization of Adrecom with Google Analytics also gives Hair Fairies the ability to analyze visitor frequency and traffic sources.

The second component of Hair Fairies’ online rebranding campaign consisted of an innovative national and local SEO service geared at garnering new client leads and improving the conversion rates of viewers on the site. Following a thorough review of the lice treatment industry, LaDezign utilized aggressive keyword research and optimization methods to balance the distribution of highly targeted keywords throughout the site. New pages were added to the site for each of their salons in New York, San Francisco, Los Angeles, San Diego, Chicago, and Connecticut in order to promote the company at the local level as well as the national. In addition, LaDezign has applied a rigorous back linking plan which has already delivered several first page search engine rankings for keyword such as, “hair lice treatment,” “lice treatment Chicago” and “lice removal service.”

The final stage involved setting up the hosting of Hair Fairies website. A managed server hosting plan from Colocation America was Adrecom’s hosting choice for Hair Fairies’ site. Due to Colocation America’s reputation for maintaining physically and virtually secure data centers, Hair Fairies’ site is hosted on one of Adrecom’s managed servers. Located in one of Colocation America’s Los Angeles data centers, Hair Fairies’ site is guaranteed continuous uptime. With reliable uptime, very fast site load speed, and a website architecture optimized for attracting and converting leads, Hair Fairies can now concentrate more on its core business of helping clients prevent, kill, and remove head lice.

About Colocation America:

Established in 2000, Colocation America has grown to become one of the most reliable data center providers in the United States and is the premier Los Angeles data center provider. Based in Los Angeles, California, the company was built from the ground up by professional engineers with a vision of being a fully integrated, trusted colocation provider. With numerous data center locations in major U.S. cities, including 60 Hudson in New York and a data center in Los Angeles, Colocation America has direct access to over 240 bandwidth providers around the world and can scale internet connectivity to meet client needs.

For more information, please visit http://www.colocationamerica.com

###