Recently, Adrecom released a new update for our e-commerce suite that provides substantially improved CRM integration capabilities.
We’ve used a RESTful API design to ensure the fastest possible transfer of data between systems. Even better, we’ve set up plug-and-play integration for industry leaders Sugar CRM, Salesforce and Microsoft Dynamic.
Why is this important? Because integrating e-commerce and CRM suites enables a whole range of new business functions and benefits.
The main purpose of integrating CRM and e-commerce platforms is to enable the systems to share customer and transactional information. Some of the most important information to share includes:
By sharing this information between CRM and e-commerce platforms, businesses can improve the efficiency of their operations and ensure a better overall customer experience.
However, the benefits of integration go far beyond this.
So far we’ve looked at the procedural benefits of integration — that is, how businesses can improve existingprocesses by integrating their CRM and e-commerce platforms. And while these advantages are undeniable, they aren’t the most important benefit of integration.
In addition to the procedural benefits already mentioned, integration facilitates a whole series of business benefits and functions that would otherwise be impossible.
Most obviously, continuous data integration between your e-commerce and CRM platforms ensures your teams can access current, accurate data at any time, regardless of which system they use. This naturally leads to improved operational efficiency and a drastic reduction in manual data entry errors.
And that’s just the start. Other business benefits include:
So far we’ve looked at the benefits of data sharing between e-commerce and CRM platforms. But the truth is that just sharing data isn’t enough — you have to ensure that the data being shared is accurate, current, and clean.
Simply put, if one of your systems contains a lot of ‘garbage’ legacy data (which is likely) you don’t want that data to be shared with the other system in its current format. As the old saying goes: “Garbage In, Garbage Out” (GIGO).
Which brings us to another key point. One of the most commonly discussed topics when it comes to API integration is the speed with which data can be shared between systems. In reality, though, the speed of data transfer isn’t the main problem — it’s the speed of clean data transfer that makes the difference.
That’s why, when integrating e-commerce and CRM platforms, you should give a lot of time to ensuring that your proposed solution is capable of fully cleaning, de-duplicating, and formatting legacy data from both systems.
At Adrecom, this cleaning process is our specialty. Just like our CMS Migration Service, the API integration we’ve developed for our e-commerce platform is paired with automated data validation, architecting, and cleaning capabilities.
The result: rapid transfer of clean data between your e-commerce and CRM platforms.
We’ve always been proud of our e-commerce suite. Particularly its bulk data management tools that enable our customers to synchronize their web sites with internal operations systems.
Now that we’ve introduced clean API integration with the industry’s leading CRM platforms, we believe our e-commerce suite has the potential to revolutionize the way our customers do business.
And if your organization isn’t running Sugar CRM, Salesforce, or Microsoft Dynamic, don’t panic. We can set up integration with any CRM within a matter of days.
So if you’re ready to start enjoying the business benefits discussed in this article, don’t wait. To discuss your needs with one of our experienced team members, get in touch today.