After developing a new page design, Adrecom configured itsCMS Suite to enable Arroyos personnel to directly manage the creation,
addition, updating, and modification of site content. With a simple
user-friendly interface Arroyos can now easily add, categorize, and remove
images from its photo gallery, and informational articles about topics relevant
to its patients and providers. These essential tools enable Arroyos’ site
managers to keep their essential business content fresh and ensure that images
and articles always capture the Center’s latest additions, news, events and
relevance. This added flexibility enables changes “on the fly,” reduces
site-maintenance costs, and enriches the visitor’s web experience.
In addition, Adrecom’s CMS has expanded the Arroyos
platform to include improved interactive communication capabilities.
First, by adding an information
request form and lead-generation capability, the site now allows Arroyos’ professionals to
more effectively reach prospective patients. Site visitors find a simple and
secure confidential information request form on most of the site’s pages
inviting them to seek a review of their issue, experience, or problem. Given
the sensitive nature of Arroyos’ treatment business, providing a secure and
simple mechanism that encourages private communication serves the
organization’s broader objectives of serving the community and increasing
awareness of mental health and dependency issues. Most importantly, CMS permits
Arroyos to effectively manage, organize, and respond to incoming inquiries.
Second, by adding a blog feature
with interactive capabilities, Arroyos can now organize and publish its mental
health, dependency and treatment-related ideas and analysis conveniently,
establish a history (archive) of thought leadership, share it in an organized
and searchable format with the public, and engage the public in a dialog on
topics relevant to patients and their loved ones. The efficiency of the CMS
interactive blog feature creates the opportunity for Arroyos to continuously
demonstrate its leadership, trustworthiness, and value.
The Arroyos site’s Resources section is now efficiently
managed through CMS’ links directory module, which permits Arroyos to easily
categorize and describe its resource links, providing visitors with helpful,
well-organized information and Arroyos with recognition and credibility.
Arroyos, like many businesses, must be able to provide guidance and referrals
to its patients and prospective patients as part of its mission, and the CMS
links directory module makes the process of managing and delivering such
pertinent information easy and effective.
As with Adrecom’s other web site
conversions, implementing the CMS suite proved a seamless content-migration
process yielding impressive new capabilities.