E-Commerce Best Practices

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Integrated e-commerce
Integrated e-commerce

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Website Update Frequently Asked Questions

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There are many benefits to upgrading your B2B website:

  • Save money
  • Compete with your top competition
  • Keep your content current and up to date
  • Provide a more user-friendly web destination for your new and existing customers
  • Attract and engage new customers
  • Boost conversion rates
  • Improve your SEO (search engine optimization)
  • Build trust with your audience
  • Fix branding issues
  • Streamline your digital presence across all channels
  • Connect your various online channels
  • Enable social media sharing and commenting
  • Have more control over your web design and content
  • Next-generation security to protect your data
  • Robust analytics that will help you grow your business
  • User-friendly interface makes it easy to accomplish more
  • Take control of your online sales and increase your bottom line
  • Omnichannel enablement

If you have any questions about any of these points, or how they can help grow your business, call or drop us a line today

To update an e-commerce website, a variety of activities must be completed. First and foremost, it is necessary to implement a mobile-friendly responsive design. This necessitates the development of state-of-the-art B2B merchandising and product representation capabilities and product search option sets that facilitate sophisticated search capabilities across product catalogs and website content, such as advanced search, refined search, keywords, contextual search, and product properties-based sorting. Additionally, user-friendly shopping cart elements must be developed, such as dynamic view cards, on-page checkout options, shipping costs, and estimations. Customer engagement is also essential for any e-commerce website; therefore, activating customer rating and reviews, ask-questions functions, and social sharing options must all be implemented. Furthermore, prebuilt integration with accounting and inventory management systems should be configured to maintain accurate records of customer information and sales transactions.

Finally, it is essential to migrate existing customers’ information from the old website to the new one to ensure that self-managed customer accounts maintain their profile data (i.e., ordering history and payment history). A successful transition can occur without losing vital information or user experience features during the transition process by thoroughly completing all of these tasks before launching or relaunching an eCommerce site.

Adrecom works primarily with B2B companies, but we try not to limit our scope. We collaborate with any and all businesses who want to improve their web presence and build their business.

Once you have decided you would like to work with Adrecom, give us a call to set up a consultation. At your convenience, we will meet to discuss your ideas and give you a test-drive through the UP user interface so that you can see how easy and intuitive it really is. We will then map out a critical path, and get down to work! 

Although we are flattered that you would ask, our focus is primarily on website builds. Once the site is launched and you and your staff have completed our training, it should be an easy task to keep your content up to date. Adrecom provides full training to all your staff so that they can get familiar with the user interface and the process of how to get things done. 

Sometimes, for privacy sake, it is necessary to restrict access to certain areas of your site. All of your site users will have their own unique logins, and their level of access can be determined when we set up their profile. This also prevents accidents from happening, such as deleting key design elements, images, or content that are integral to the site. 

If you have an existing website, you will experience no downtime whatsoever. We will work on your new site design on a private web platform that you can access to monitor the progress and test functionality, but your old site will remain online until we are ready to launch. At that time, we will schedule the re-launch during a time when it will be least disruptive to your current business, and even then, downtime may only be a matter of minutes. 

Absolutely! Adrecom will provide comprehensive training for you, your staff, and all stakeholders. We begin with your management team and will develop training modules for your staff based on your specific needs. We would never leave you hanging!  

Using a combination of techniques and best practices we will optimize your site to comply with current SEO guidelines. This will include improving site navigation, adding meta descriptions, adding high-quality images, optimizing images for fast-load times, and many other on-page and off-page techniques. 

Products zoom page SEO best practices should include ensuring that the page is easily discoverable by search engines. This means ensuring all the necessary meta tags are included, such as title and description tags, and providing an XML sitemap to indicate the structure of the page. On-page SEO should also include headings and subheadings to help organize content on the products zoom page and use relevant keywords in the copy when appropriate. It‘s important to ensure images have been properly optimized with appropriate Alt text descriptions so search engine crawlers can index them. Meta descriptions should be crafted to grab attention and encourage potential customers to click through from search engine results pages.

Site speed is another important factor for SEO for product zoom pages.

Slow-loading pages can cause potential customers to abandon the site before exploring further. Structured data markup can improve site speed by helping search engines understand how key elements within the page are related and organized. Product schema, specifically structured data markup tailored for e-commerce sites, can be particularly beneficial for product zoom pages.

It allows search engines to understand products on offer better and display them prominently in SERPs.

The visual appearance of a product on a product zoom page should also be considered. High-quality images that accurately depict items being sold will encourage customers to buy them while still on the page. Product descriptions should include relevant keywords. Encouraging customer comments or reviews of products is another way to improve both user experience and SEO performance. Another crucial element for optimizing product zoom pages are meta titles - these provide a brief overview of what is contained on a page, allowing users searching in SERPs quickly determine whether the product is relevant or not. Crafting unique titles for each product helps prevent duplicate content issues from arising, which would negatively impact rankings.


Generally, the initial impacts of these updates can be observed within a few weeks to a couple of months. However, this timeline could vary depending on the specifics involved, such as the complexity and scale of the website, the proficiency of the team handling the updates, and the extent of the changes made.

Enhanced user experience and an updated product catalog can result in higher customer engagement and improved sales. Implementing a comprehensive website update includes navigation enhancement,  loading speed improvements, conversion optimization, on-site SEO, and usability improvements.

 Using web analytics tools, tracking key performance indicators, and gathering user feedback can assist in determining the effectiveness of the implemented changes.

E-commerce websites often feature change over time in terms of design, technology, and content. It is vital to update the outdated website constantly if you want to succeed in today's highly competitive online market. Check out the telltale signs indicating when to consider migrating your e-commerce website.

  • Poor Performance: High bounce rate, website taking too long to load, or frequent technical difficulties are the indicators that you should evaluate a site's performance.
  • Outdated Technology: Web design and development trends change often. Mobile SEO-friendly websites are the current trend that has helped in meeting the evolving needs of the users. If you see such missing technological features, you should upgrade your website.
  • Changing Website Design Trends: Your website is your business's face. It is the first thing the audience notices on visiting the site. An aesthetically pleasing website design goes far in grabbing the audience's attention. Whenever your website face doesn't sync with your business, it's time to update the website with the latest trends and technologies.
  • Outdated Security Measures: Outdated security measures render hacking attacks and risk the user's personal and financial information. So, it is crucial to regularly update the website with the latest standards to prevent such threats.


Various considerations must be followed to operate and expand an e-commerce website quickly.

  • Well-Defined Goals: Define the brand or business goals and enhance the operational efficiency of the website.
  • Consider Competitors: Keep an eye on competitors' websites and create something different. It gives a clear picture of the audience's needs.
  • Identify the Target Audience: Keep the buyer's persona in mind, such as demographics, specific needs, and what online resources they frequently follow. It will allow you to formulate plans to attract the target audience.
  • Choose a Layout Simple to Navigate Through: Use a simple layout - neutral or pastel color schemes, and an e-commerce website platform and design with an intuitive interface. It establishes a good bond between the business and the audience and influences calmness naturally.
  • Specify Front End and Back End Functionality: Ensure that your functional requirements fit the buyers and internal users - staff and management team expectations and business goals.
  • Optimize Search Engine: Optimize SEO meta descriptions, add quality content and suitable keywords. It attracts valuable customers and ranks your website high on Google SERP.
  • Integrate Analytics: Integrating analytics to the website helps entrepreneurs measure the website's performance and track audience actions.
  • Cloud-based hosting: You can scale your website efficiently by adding cloud-based hosting for additional security and flexibility features.
  • Considering Preventive Measures: Your website must offer authentication to protect customers' sensitive financial and personal data.
  • Focussing on Website Performance: Keep the website loading speed low i.e., below 2, for improved website performance.

Migrating your e-commerce website to a modern e-commerce platform adds increased functionality, improved user experience, better security, and a lot of new opportunities for entrepreneurs to engage with the audience. It offers many more benefits helping businesses increase their online presence and grow significantly.

However, migrating websites without a detailed strategy has many pitfalls that might impact any business's sales and SEO performance. So, it is essential to fix the website errors before migration and keep website traffic steady post-migration.

Repurposing content enables you to produce more results using the same resources. It is among the most effective ways to develop a brand presence, grow audience engagement, and drive sales. The key benefit of content repurposing lies in its ability to offer additional SEO advantages. Repurposed content maintains the original SEO value of your website. Moreover, implementing SEO techniques improves a website's search engine rankings and organic search visibility significantly. Apart from this, it -

  • Improves brand visibility
  • Boost brand reputation
  • Enrich user experience
  • Upsurge traffic and revenues

B2B E-commerce websites present a way for customers to purchase products online. A responsive B2B E-commerce website helps businesses tap into the growing number of users using tablets, mobiles, laptops, and other devices and improve marketing and merchandising capabilities. It gives a competitive edge to a business and improves SEO rankings on Google SERP, which attracts more customers and increases the overall market share.

Every buyer undergoes a decision-making process Prior to making a purchase. B2B E-Commerce websites provide the following functionality to streamline the purchasing process -

  • Track shipping, view order history, and access other real-time information with personal accounts on the e-commerce website.
  • Order products relevant to the needs with custom catalogs on the website.
  • Get Automated workflows such as order processing, invoicing, and shipping while purchasing.

B2B E-Commerce websites have been at the forefront of the global digital transformation. It has enabled entrepreneurs to connect with customers in various ways. It offers customers a personalized purchasing experience, real-time inventory visibility, and order-tracking capabilities. These automated processes significantly evolve the sales process. Apart from this, B2B E-Commerce businesses interact seamlessly with the brand and audience across various channels with websites. It boosts the customer base and increases revenue to a great extent.