For 50 years and three generations, the COOPERMAN family has provided Judaica life cycle necessities for baby namings, Bar and Bat Mitzvahs, weddings, Brit-Mila ceremonies, Shabbat, and other holidays to the West San Fernando Valley and around the world. Shalom House Fine Judaica, through word of mouth, is renowned for its hand-picked artistic, unique, and unusual handcrafted pieces.
COMPLICATED PRODUCT, CONTENT, AND CUSTOMER MANAGEMENT
In 2019 Shalom house was running two Shopify websites to augment its brick-and-mortar location and serve its ever-growing worldwide customer base. Unfortunately, most of their nationwide and global orders were not coming in through their web properties due to unorganized product and content management. Additionally, the administration was almost impossible because Shopify didn't have an option to tie multiple online properties into a single management system. They were falling short of allowing customers the ability to either quickly find necessary items or invite them to take their time to browse and linger over more detailed, intimate selections.
ADRECOM SYNERGY
Before ADRECOM, Shalom House's online conversion issues stemmed from how the store was built, how it looked, and system configurations that hindered user's experience and internal operations. Shopify was forcing Shalom House into its business structure, whereas what sealed the deal was ADRECOM is the right choice due to its flexibility to implement its technology around Shalom House's business model. ADRECOM meticulously set about merging the two sites into a user-friendly experience while paying close attention to optimizing Shalom House's catalog of products and content to maximize SEO. With its feature-rich back office content and customer management, ADRECOM gives Shalom House blog posting, gift registry, and personalization.
MADE TO ORDER PRODUCT CUSTOMIZATION
There is nothing more significant to life cycle events than being able to add that personal touch. Here is where ADRECOM shines with is kitting and personalization wizard technology. They were able to take items that were difficult to convey sentiment and order online and implement a user-centric experience, including various Hebrew text options.
REACHING CUSTOMERS MAKING SALES
Here is something impressive the proof is in the conversion doubling year after year since launch. This growth and potential speak to the power of the new site structure and management capabilities on ADRECOM. Best of all, now customers worldwide can experience Shalom House's handcrafted Judaica such as Mezuzot, Ketubot, Kiddush cups, Tzedakah boxes, Menorahs-Chanukkiot, Traditional ritual objects, Artwork, and much more!