Client Overview
Wovenonline is a U.S. retailer and curator of antique and contemporary rugs, serving designers, architects, and homeowners since the 1970s. Known for its expansive curated collection, WovenOnline partnered with Adrecom to transform its digital experience for customers and professional sales partners.
The Challenge
WovenOnline’s legacy site faced several challenges:
- A large, complex product catalog with limited browsing and filtering options
- The need for multi-location inventory synchronization across showrooms, warehouses, and partner outlets
- No dedicated portal for traders and sales agents to manage inventory, orders, and clients
- Lack of a project management tool to track services, communication, and delivery timelines
- Limited visibility for value-added services such as rug rentals, repairs, cleaning, storage, and lifetime exchange
The Solution
Advanced Site Architecture & Navigation
- Intuitive navigation organized by style, material, origin, and size
- Advanced search and filtering options tailored to the complexity of rug catalogs
- Streamlined browsing for both retail customers and professional partners
Trader & Sales Agent Portal
- Secure login and account management for traders and sales agents
- Real-time access to synchronized inventory across multiple locations
- Tools to place, track, and manage orders seamlessly
Customer Engagement & Service Features
- “My Saved Rugs” for bookmarking and comparing products
- Dedicated service pages for in-home trials, rentals, cleaning, repairs, storage, and lifetime exchange
- Visual content and interior photography demonstrating rugs in design contexts
Project Management + Virtual Showroom
- Integrated project management dashboard for order tracking, task assignment, and collaboration
- Virtual Showroom experience inside the trader account:
- Agents and traders can create curated rug collections for specific clients
- Share digital “rooms” or moodboards showcasing rugs in real interior settings
- Enhance client presentations with a professional, immersive buying experience
Results & Benefits
Streamlined Operations – Multi-location inventory sync improved accuracy and cut delays
Empowered Sales Teams – Trader/agent portal with virtual showroom elevated client-facing capabilities
Improved Collaboration – Project management tools kept staff, agents, and operations aligned
Enhanced Customer Experience – Customers and clients benefited from curated collections, lifestyle services, and immersive presentations
Key Outcomes
- Faster, more reliable order fulfillment through synchronized inventory
- Stronger sales enablement with digital showrooms and curated project views
- Higher customer satisfaction from service integration and personalized presentations
- A digital platform that positions WovenOnline as a premium rug retailer and lifestyle brand