Overview
DeLuscious Cookies needed a storefront that blends build-a-box bundling, premium packaging upsells, and corporate gift personalization (logo labels, ribbon/tissue colors, per-recipient notes), plus strict perishable-shipping rules. The site is now live and explicitly powered by Adrecom.
Business Requirements (from the live experience)
- Build-Your-Own Dozen (BYOD) with rules: customers must choose 12 pieces with at least 4 flavor selections, allowing repeats.
- Premium packaging tiers (complimentary white box vs. wood-grain vs. handcrafted fabric keepsake box) as upsells.
- Corporate gifting customization: logo labels (artwork deadlines), custom flavor mixes, alternative ribbons/tissues, tailored message cards, inclusion of business cards.
- Dietary assortments (vegan/gluten-free) surfaced as first-class collections.
- Perishable delivery logic: only FedEx Overnight/2-Day, no weekend arrival math, same-day local hand-delivery windows, and order cut-offs.
Why Shopify Wasn’t a Fit (without multiple apps + custom dev)
- Rule-based Mix-and-Match Bundles
Shopify supports fixed/multipack bundles natively and mix-and-match via third-party apps or Plus APIs, with notable compatibility limits (e.g., purchase options/subscriptions). Enforcing “12 items with ≥4 unique flavors” is non-trivial and generally requires a specialized bundle app + custom logic. - Multi-Address Checkout for Corporate Gifting
Shopify doesn’t natively let a single order ship to multiple addresses; merchants rely on third-party apps (Multiship/MultiRoute). This adds cost/complexity and can complicate discounts, taxes, and fulfillment flows for gift programs. - Quote/Concierge Workflows for Large Orders
Shopify’s quote workflows are app-based unless you’re on Shopify Plus B2B. For non-Plus stores, it’s plugins/draft orders and manual handling—fragmented for teams managing branded corporate orders. - Packaging/Branding Personalization at Scale
Capturing logo assets, per-order ribbon/tissue selections, and inserting collateral are possible on Shopify, but typically require multiple apps (uploads, line-item properties, custom checkout) and careful theming. Adrecom models these as first-class product options/fields and account assets (no app sprawl). (Inference based on Shopify’s reliance on apps for advanced product options; see bundle/app references.) - Perishable Shipping Calendars & Rules
DeLuscious enforces strict no-weekend arrival logic and same-day local delivery windows. In Shopify, complex, carrier-aware date rules typically require a combination of rate apps + date-picker apps and still struggle with edge cases at checkout.
Why Adrecom Worked
- Native kit/bundle engine with constraints
Enforces “12 items / ≥4 flavors / allow repeats,” decrements component SKU inventory, and blocks checkout until rules are met. (Reflected by the on-site gating message.) - Personalization as data—not plugins
Premium packaging tiers (white/wood-grain/fabric) as priced options; branded labels, ribbon/tissue color, and message cards captured as structured fields tied to the order and customer account. - Corporate gifting at scale
Concierge intake with logo label deadlines, per-recipient messaging, and the ability to include business cards—modeled into admin workflows instead of bolted-on apps. - Perishable-aware shipping
Checkout and fulfillment logic that respects Overnight/2-Day only, holiday/weekday calendars, and local hand-delivery windows, so customers aren’t shown impossible dates.
Outcome (Qualitative)
- A single flow now supports BYOD bundles + packaging upsells + dietary filters without plugin chains.
- Corporate orders run through one cohesive process—asset intake, approvals, branded packaging, and multi-recipient fulfillment—reducing back-and-forth.
- Shipping promises align with perishability, cutting customer confusion and support load around weekend/holiday arrivals.