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Adrecom's E-Commerce Solutions for Cross-Selling

10-07-2012  |  By: Adrecom

Adrecom can help online merchants obtain their business goals by delivering their e-commerce suite to their sites. Moreover, Adrecom’s B2B e-commerce solutions enable business owners to create a web presence that is SEO friendly and conducive for their businesses. Our Premiere Merchandising software suite not only can help promote your business but it can make your online store more user-friendly to potential shoppers as well. Adrecom has what it takes to help bring success to your online business. With Adrecom’s software suite, we offer a storefront configuration focused on the shopper, more features, better sale tools, and a simplified check-out method. Our e-commerce software allows you to up-sell, cross-sell, bundle, create specialized quick orders, and offer multiple product options with an unlimited number of products and nested categories.

Assessing a customer’s needs is also a fundamental aspect when it comes to cross-selling.  Customers generally don’t appreciate being pushed into buying additional products they don’t need.  Assessing a customer’s needs and potential wants is a large part making a good sale. Customer satisfaction is our priority. With Adrecom’s Front End solutions, we make sure to keep in mind that we want our customer to walk away with the best possible product, to fit as many needs as we can fill, and with the best experience we can provide. Sometimes our customers will flat out tell us what they want; others will subconsciously expect us to know what they want based on their previous purchases and information.

In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term. The objectives of cross-selling can be either to increase the income derived from the client or clients or to protect the relationship with the client or clients. The approach to the process of cross-selling can be varied. The strategy is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor.