The standard e-catalog product is an individual product. However, in almost every industry it is possible to purchase a series of related products in one complete package, known as a Bundle. Bundles are created based on thoroughly-researched and well-documented shopping patterns and customer preferences.
Bundles are a group of products in your catalog sold together as one item. Like with Related Products, these products are clearly related to one another and complement or enhance usage of the base product. The difference is that they are purchased as one unit together. For example, Lobster's Elite Grand V LE is a bundle made of several products, all listed in tandem.