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Big Value for Valley Anesthesia in eCommerce Management Update

10-03-2013  |  By: Adrecom

Since 1990 Valley Anesthesia has been dedicated to preparing Student Registered Nurse Anesthetists (SRNA) for the National Certifying Exam (NCE). As a recognized leader in comprehensive review courses, delivering convenience, access, and up-to-date review content and study guides via an effective web platform was both a challenge and potentially transformative to its business. Valley urgently needed a legacy website update and  Adrecom's web content management solution was able to meet the challenge and implement the transformation.

To ensure its ongoing ability to effectively deliver certification preparation materials to today’s gadget-and-internet-centric student population, Valley sought the knowledge and expertise of Adrecom’s web-project deployment team  to appropriately improve its website, and ensure the seamless transition of legacy content and data — like its entire order history. Adrecom’s development team took on the challenge of upgrading Valley’s eCommerce website — and succeeded in attaining all of Valley’s goals stated below, and higher levels of ordering efficiency and customer interaction. Valley’s primary goals for students (prospective customers) were to:

  1. Present multiple course offerings, and their locations, in a highly visible way, while making the courses easy to find, select, and register for.
  2. Provide potential course attendees the ability to create user accounts within Valley’s system, thereby improving communication opportunities and ensuring registrants are informed of other items relevant to their testing process.
  3. Offer an easy way for customers to learn about “study guides” and other materials offered in conjunction with and as adjuncts to the review courses. This student “leaning hub” gives students a convenient shopping access to information very helpful to passing certification exams.

For its managerial team, Valley sought to:

  1. Secure the ability to efficiently manage the course-registration process, gather details about registrants and communicate with them effectively, process payments, and ensure clarity about course locations, seating availability, and other pertinent information.
  2. Streamline the sale of digital training materials associated with the review courses, both as a means of increasing student performance and Valley’s success ratios.
  3. Establish a platform for easy, organized release of course-related announcements and other helpful information.
  4. Accelerate marketing activity and outreach to more potential students via blogs and other interactive devices.

The foundation of the new Valley Anesthesia, Inc. website, and the successful legacy upgrade, is Adrecom’s e-commerce back end, which provides complete e-commerce operation management capabilities such as a course and product catalog, and customer-relationship, merchandizing and promotion management. By making the whole course-selection and registration process easy, Valley is now able to convert anesthesia students into review-course buyers while improving its control over eCommerce management processes, its customers’ experience, and its customers’ prospects for certification success. 

For Valley Anesthesia, the new Adrecom eCommerce back end delivers effective order management, up-to-date course related information and news, and customer interaction, while improvements in merchandising features sharpens customer interest in an engaging, registration-inducing way. These improvements have provided Valley Anesthesia with real eCommerce management simplification, and the smart preservation of legacy data.