The latest generation of theAdrecom eCMS website publishing platform now includes a multi-user, mulitple website implementation for a business that wants mulitple points of presence managed from one web-based access point.
Quality Scrub Sets (QSC) is a Los Angeles based seller of medical scrubs to hospitals, doctors, nurses and medical facilities across the USA. We were faced with a unique challenge, says Menlo Lippowski their chief Marketing Director. The problem was how do we personalize the website experience for each customer persona we are targeting. One website does not fit all what we've discovered.
In this illustration you see that the company has properly written a meta title (the underlined text in purple) that incorporates their targeted keyword (Afluria- Flu Vaccine) at the start of the title so that it grabs a viewer's attention. Their meta description directly below describes other flu vaccines available and their targeted customers. You will notice if you compare the source code above that it is the same as the text in the search engine image.