Adrecom

Web Presence Management Blog

How Media Elements Enhance E-catalogs

05-09-2012  |  By: Adrecom
E-catalog is a popular way to make the shopping experience very easy for customers. Online shopping has certain perks that shopping at brick-and-mortar stores does not have, such as 24/7 availability and readily-provided information about all topics in the content management system. However, in order to overcome the lack of physical access to tangible items – i.e., the useful tendency of picking up an item and looking at it from all angles – web stores need to make optimal usage of high quality product imagery and other media elements, such as video and flash. This blog post discusses how images and video create are a necessary element of a successful e-commerce product catalog.

B2B Web Presence Renovation

05-03-2012  |  By: Adrecom
At Adrecom, we service a variety of customers in both the B2C (standard business-to-customer model) and B2B (business-to-business) categories. We have carefully and specifically developed the features and applications found in our Back Office to satisfy the business needs of both types of customers. What is largely true about B2B transactions, however, is that their orders and purchases typically involve a larger amount of raw materials. Such companies can make ideal use of our distributor and wholesaler portal, which comes with a tiered pricing model so we have designed our system to make such tiered pricing models and other essential B2B applications plainly visible on the front end as areas of focus.

Product Catalog Management

04-25-2012  |  By: Adrecom
Product catalog management is a multi-tiered process that allows you to store, administer and add, edit and delete new and existing items to and from your e-catalog. Using the Adrecom CMS Suite you can manage your media assets by simultaneously exporting and import multiple catalogs in bulk for backup and storage. Since there are a variety of different elements that can be exported and imported, suffice it to say that the process for each is slightly different for each application. This post will provide the conceptual model to understand how each application is exported from and imported to the back office. While this post delineates the conceptual model by which exports and imports are carried out, it does not itself instruct you how to perform exports and imports. Since the process is somewhat complex, we have written a series of manuals describing how to perform exports and imports rather than creating video tutorials.

Content Management Automation, Uploading Images in Bulk

04-19-2012  |  By: Adrecom

Just as you can upload products in bulk to the Back Office, you can also upload images in bulk, although the process is slightly different.  Let’s say, for example, that your e-catalog contains an order of some 3,000 products, and each one needs an image. One way of assigning an image to each product is to manually insert an image into each product. While this method is the recommended one for inserting images into a relatively small amount of products, such as 5 or 10, there is another, more efficient method for inserting images into a large number of products, such as 20, 50, 100 or 1000.

Uploading Images to the Media Gallery in Bulk

04-18-2012  |  By: Adrecom
A popular demand for many websites is to display a specified page designated for images. This is especially relevant for image-heavy websites, and for such sites it is beneficial to contain all their images in a gallery versus on individual pages. If a site contains a high volume of images, the image pages can number in the 100’s or even higher. A better alternative is to create a gallery, in which each page displays thumbnails of each of the relevant or desired images. When the user clicks on or hovers the cursor over the image, a larger version of that image is displayed in a separate window. This methodology achieves the desired result of displaying a high volume of images while avoiding a high number of image pages.

How Promotional Coupon Discounts Work

04-17-2012  |  By: Adrecom
While coupon usage make up a fundamental part-and-parcel of traditional commerce, it is also true that e-tailers have much to gain from making use of promotions and coupons. This post contains a summary of wise and unwise discount practices and how coupons and promotions are used (and should be) in the world of e-commerce.

B2B – Business-to-Business E-commerce

02-28-2012  |  By: Adrecom

B2B, or business-to-business, refers to purchase transactions taking place between two or more companies or businesses, usually on a large scale. B2B is different from other forms of transaction types, such as B2C, which is the standard business-to-customer model, or B2G, business-to-government. The main activity of B2B is to provide other companies with the items and parts that they will use on the retailer end. For this reason, the raw amount of materials sold between businesses is greater than those sold within B2C. For example, a retailer sells a finished product combined of several items, all of which were purchased either from one or more vendors. In the last decade, business has taken a considerable turn from brick-and-mortar shops to online transactions, a prominent subset of B2B sometimes known as E-B2B. Business-to-business itself is comprised of several subcategories which will be discussed in this post.

What is Good Quality Writing?

02-22-2012  |  By: Adrecom

What is Good Quality Writing?

There are several aspects to good quality writing and a well-developed blog post takes all of them into account. Reputation, charisma and appearance are important ingredients in the success of any company and they can take you a long way. However, for writing intensive websites, such as those which inform readers about a plethora of topics, the internal aspects need to be thoroughly developed as well. At the end of the day there just is no way to avoid presenting good quality written material that focuses directly on the subject at hand and conveys information in a skillful manner. Information-heavy sites do not have the luxury of not becoming, if they aren’t already, sources of expertise in a particular field or area or writing engaging blog posts.

Pre-scheduling Blog Posts

02-22-2012  |  By: Adrecom

The purpose of a blog, amongst many, is to provide an interesting informational platform about one or a variety of related topics. Regardless of what you use your blog for, there is one rule that seems to apply universally across the board regardless of what type of blog you actually have – let’s call it one of the blogging constants.

Order Abandonment Minimization

02-16-2012  |  By: Adrecom

What is Order Abandonment?

Order Abandonment, sometimes known as Shopping Card Abandonment, is when a customer spends time on an e-commerce website, looks around, begins making a purchase and then abandons it at the last minute. It is not absolutely clear that shopping card abandonment suggests loss of orders because there are other factors that can drive a customer to discontinue the action. What is somewhat ambiguous, and therefore potentially frustrating, is that the cause of the abandonment is not always 100% clear. In such cases a company must carry out an investigation of sorts to uncover the reasons for order abandonment.