Web Presence Management Blog

Marlon Brando Official Website Reopened with Implementation of Adrecom CMS Suite

01-23-2013  |  By: Adrecom

Marlon Brando is an icon in film history, a true superstar considered by many to be among one the most important actors in American cinema. Adrecom is proud to play a role in presenting this great American actor’s history on the web through the “Marlon Brando Official Website,” which went live on December 2012 with Adrecom’s content management solution, the CMS Suite. Even though Mr. Brando is no longer with us, the Official Website is now an important platform that enables millions of Brando fans to learn about, understand, and remember the man, his work, and his legacy.

A major part of the Marlon Brando Official Website is its extensive archive of materials, including films, plays, interviews, press accounts, behind-the-scenes material, photos, and much more. The vaults containing this valuable material are finally opening (more than eight years after Brando’s death in July 2004), which means the online archive will be substantial, and will include countless items now being cataloged for placement on the site in coming months.

How Shipping and Delivery is Crucial to the E-Commerce Industry

01-03-2013  |  By: Adrecom

For most online businesses, shipping can be one of the most difficult aspects of running an ecommerce site. Based on their experiences and observations of other sites, shipping costs and delivery time-frames are the biggest customer complaint that online retailers receive. A recent study confirms shipping to be one of the most important things to shoppers. Even if the shipping is free, customers often have obscene expectations on how fast their order will reach them. If it’s not free, there are always complaints about the cost even when the merchant directly passes down fees with no markup.

Streamline your ecommerce with the Right QuickBooks Integration Tools

12-14-2012  |  By: Adrecom

QuickBooks has become an internal accounting fixture for a very large number of businesses. It is a solid bit of accounting software that businesses rely on very heavily to manage their operations, taxes, and financial information.

Today, many of the companies that have grown so reliant on QuickBooks have also developed, or are planning to develop, ecommerce platforms through which they conduct an increasingly large number of B2B or B2C business transactions. Still others are contemplating expanding to multiple online sales channels. Tracking all sales, customers, accounting, inventory and shipping in these circumstances can be daunting. While some can manage the separate online and local systems independently for a while, eventually it becomes necessary to merge the ecommerce transactions and related data into the QuickBooks system in a reliable, automated way so that accurate information is always at managers’ fingertips. Attaining the highest level of integration is important. Maximizing interface automation and efficiency has a direct impact on cost control.

Multi channels e-commerce management improvements by automation web store data exchange with back office applications

12-06-2012  |  By: Adrecom

If your company conducts business online through an eCommerce application, and that eCommerce system runs independently of your other internal business-management software (for accounting, ERP, fulfillment, etc.), odds are very good that your organization is wasting a lot of time and money.  Today, smart businesses recognize that integrating their online eCommerce systems with their internal operating software dramatically improves administrative efficiency and reduces costs.

Many business owners and managers may, however, hesitate to link these distinct systems together for fear of complication, confusion, or data loss. But, today such fears are unwarranted. Enterprises using “third party” software systems to manage their operations (like QuickBooks, Intuit’s accounting and financial-management suite) can and should secure the integration of data between their internal and eCommerce operating systems, for doing so is now possible and highly reliable with the right integration tools.

Social Media Become Vital Tool of E-Commerce Marketing

11-23-2012  |  By: Adrecom

It is not a mystery that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more than likely spending time on social media sites as well. This is just one reason why social media cannot be overlooked as a vital online visibility and marketing tool within the e-commerce industry.

Promoting products and services on sites such as Facebook, Twitter and blogs are a great way to drive consumers to your site and make sales. Social media outlets are good tools for link building and therefore by posting URLs that link back to your site, you are more likely to see an increase in traffic. Social media gives businesses the means to direct traffic to whichever site they want, whether it is a product giveaway on a blog site or a link to a coupon. E-commerce sites have an advantage over brick-and-mortar businesses because their consumers are just a click away from their products and do not have to travel into a store.

Web Solution: Dealers and Distributors Portal

11-11-2012  |  By: Adrecom

Today's "must have" sales-generation tool is an effective self-service dealer/distributor portal.

Web sites have entered a new era of high-utility connectivity, and are today far more than mere online brochures. Yet many business executives have been slow to recognize the powerful potential of certain web-based enterprise and sales management tools. It’s time they take a very close look. 

More than ever before, business enterprises offering products or services seek effective tools to improve their interaction with a fast-paced marketplace, and increase sales. Fortunately, businesses today can efficiently utilize their online presence to enhance business interaction, accelerate growth, and keep up with the competition. Online portals designed to attract, enlist, and support distributors, dealers, and resellers, interact with customers, and manage sales transactions are becoming quite sophisticated, increasingly user-friendly, and capable of dramatically expanding the reach of any business, while increasing efficiency and lowering costs.

A web-based portal provides your dealers and distributors with easy, instant access to the applications and content they need to promote and sell your products.

What is a Legacy Application or System?

11-05-2012  |  By: Adrecom
Legacy applications are those that have grown over many years as an enterprise has developed, and they usually have unique features and capabilities essential to the business’ operation. As a result, they are difficult to replace or integrate with emerging modern systems and technologies. Organizations often run outdated web properties comprised of large collections of html pages built over long periods by many different people, or home-grown software, created by individuals no longer with the organization, with structures that no one knows enough about to feasibly add new elements. Some companies run large commercial systems that are very expensive to upgrade or that originated with vendors no longer serving the market. Still others use open-source systems like WordPress that, while simple to set up and use, don’t support the more advanced options required, or are very time consuming or expensive to modify or supplement.

The Utilization of Gift Certificates from an E-Commerce Perspective

10-28-2012  |  By: Adrecom
For consumers, online shopping has benefits such as convenience and comparison. For companies, it gives the advantage of a national reach, builds loyalty and credibility and increases revenue. But how do companies maximize that revenue when it is easy to get lost on the web under the vast number of companies? Well, the easy answer is to become a client of any online store and use their technology to optimize your location on the web, streamline the navigation of your website, effectively promote your products and simplify the check out process. But if you don’t have time for such a large commitment, you should consider posting coupon codes.

Best Practices of Enterprise Blogging

10-21-2012  |  By: Adrecom

Adrecom's Enterprise Blogging Suite is a powerful engine that provides essential tools for efficiently creating attractive, content-rich blogs that increase your impact and reach. Adrecom’s blogging tools allow you to accommodate multiple authors while synthesizing and organizing their posts, manage and pre-configure social media interaction, pre-schedule posts, categorize posts, efficiently link to related posts, and automatically moderate blog responses.

But, content is still king. What you say and how you say it have everything to do with whether your blog succeeds in its mission. Having the right blogging tools can take your content to another level.

Adrecom's E-Commerce Solutions for Cross-Selling

10-07-2012  |  By: Adrecom

Cross-selling is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. Also referred to as suggestive selling, it is a sales technique whereby complementary products are presented to a customer after the customer has demonstrated a desire and willingness to purchase a particular product. Often, cross-selling involves offering the customer items that complement the original purchase in some manner. The idea behind cross-selling is to capture a larger share of the consumer market by meeting more of the needs and wants of each individual customer. Online merchandising is one of the most important aspects of e-commerce. In order for e-tailers to generate profitable sales, they must use e-commerce sales tactics in order to navigate their customers to the products they want to purchase.