For managers responsible for web-site updates, one part of business website renovation keeps them awake at night: the transfer of legacy content from an existing site (or sites) to a newly developed site. Migrating content to a Content Management System (CMS) is a very important part of managing a business’ web presence. It is a difficult, time consuming, meticulous process and requires organizations to allocate significant resources, and train management teams in transfer issues.
Content accumulated over many years creates a maze of structured and unstructured data that can make the migration process potentially disruptive to ongoing operations. The objective of the process is high-performance web migration, which requires first that the parties have a clear vision of what must be accomplished through the migration, and that they then plan the steps necessary to implement the vision.
Marlon Brando is an icon in film history, a true superstar considered by many to be among one the most important actors in American cinema. Adrecom is proud to play a role in presenting this great American actor’s history on the web through the “Marlon Brando Official Website,” which went live on December 2012 with Adrecom’s content management solution, the CMS Suite. Even though Mr. Brando is no longer with us, the Official Website is now an important platform that enables millions of Brando fans to learn about, understand, and remember the man, his work, and his legacy.
A major part of the Marlon Brando Official Website is its extensive archive of materials, including films, plays, interviews, press accounts, behind-the-scenes material, photos, and much more. The vaults containing this valuable material are finally opening (more than eight years after Brando’s death in July 2004), which means the online archive will be substantial, and will include countless items now being cataloged for placement on the site in coming months.
For most online businesses, shipping can be one of the most difficult aspects of running an ecommerce site. Based on their experiences and observations of other sites, shipping costs and delivery time-frames are the biggest customer complaint that online retailers receive. A recent study confirms shipping to be one of the most important things to shoppers. Even if the shipping is free, customers often have obscene expectations on how fast their order will reach them. If it’s not free, there are always complaints about the cost even when the merchant directly passes down fees with no markup.
QuickBooks has become an internal accounting fixture for a very large number of businesses. It is a solid bit of accounting software that businesses rely on very heavily to manage their operations, taxes, and financial information.
Today, many of the companies that have grown so reliant on QuickBooks have also developed, or are planning to develop, ecommerce platforms through which they conduct an increasingly large number of B2B or B2C business transactions. Still others are contemplating expanding to multiple online sales channels. Tracking all sales, customers, accounting, inventory and shipping in these circumstances can be daunting. While some can manage the separate online and local systems independently for a while, eventually it becomes necessary to merge the ecommerce transactions and related data into the QuickBooks system in a reliable, automated way so that accurate information is always at managers’ fingertips. Attaining the highest level of integration is important. Maximizing interface automation and efficiency has a direct impact on cost control.
If your company conducts business online through an eCommerce application, and that eCommerce system runs independently of your other internal business-management software (for accounting, ERP, fulfillment, etc.), odds are very good that your organization is wasting a lot of time and money. Today, smart businesses recognize that integrating their online eCommerce systems with their internal operating software dramatically improves administrative efficiency and reduces costs.
Many business owners and managers may, however, hesitate to link these distinct systems together for fear of complication, confusion, or data loss. But, today such fears are unwarranted. Enterprises using “third party” software systems to manage their operations (like QuickBooks, Intuit’s accounting and financial-management suite) can and should secure the integration of data between their internal and eCommerce operating systems, for doing so is now possible and highly reliable with the right integration tools.
It is not a mystery that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more than likely spending time on social media sites as well. This is just one reason why social media cannot be overlooked as a vital online visibility and marketing tool within the e-commerce industry.
Promoting products and services on sites such as Facebook, Twitter and blogs are a great way to drive consumers to your site and make sales. Social media outlets are good tools for link building and therefore by posting URLs that link back to your site, you are more likely to see an increase in traffic. Social media gives businesses the means to direct traffic to whichever site they want, whether it is a product giveaway on a blog site or a link to a coupon. E-commerce sites have an advantage over brick-and-mortar businesses because their consumers are just a click away from their products and do not have to travel into a store.
Web sites have entered a new era of high-utility connectivity, and are today far more than mere online brochures. Yet many business executives have been slow to recognize the powerful potential of certain web-based enterprise and sales management tools. It’s time they take a very close look.
More than ever before, business enterprises offering products or services seek effective tools to improve their interaction with a fast-paced marketplace, and increase sales. Fortunately, businesses today can efficiently utilize their online presence to enhance business interaction, accelerate growth, and keep up with the competition. Online portals designed to attract, enlist, and support distributors, dealers, and resellers, interact with customers, and manage sales transactions are becoming quite sophisticated, increasingly user-friendly, and capable of dramatically expanding the reach of any business, while increasing efficiency and lowering costs.
A web-based portal provides your dealers and distributors with easy, instant access to the applications and content they need to promote and sell your products.