Web Presence Management Blog

Managing Promotions within Your E-Commerce Platform

03-12-2013  |  By: Adrecom
Selling products and services through online e-commerce affords many opportunities for effective promotions. In e-commerce any mechanism that aids in inducing a sale is a promotional tool. There are many different promotion types.

Examples include:
  • Coupon code discounts
  • Quantity discounts
  • Incentives and rewards - Buy 2 Shirts, Get One Free
  • Giveaways — e.g., Buy any iPhone Case Get Screen Protector Free
  • and more...

The Content Transfer and Migration Process

03-03-2013  |  By: Adrecom

For managers responsible for web-site updates, one part of business website renovation keeps them awake at night: the transfer of legacy content from an existing site (or sites) to a newly developed site. Migrating content to a Content Management System (CMS) is a very important part of managing a business’ web presence. It is a difficult, time consuming, meticulous process and requires organizations to allocate significant resources, and train management teams in transfer issues.

Content accumulated over many years creates a maze of structured and unstructured data that can make the migration process potentially disruptive to ongoing operations. The objective of the process is high-performance web migration, which requires first that the parties have a clear vision of what must be accomplished through the migration, and that they then plan the steps necessary to implement the vision.

How Shipping and Delivery is Crucial to the E-Commerce Industry

01-03-2013  |  By: Adrecom

For most online businesses, shipping can be one of the most difficult aspects of running an ecommerce site. Based on their experiences and observations of other sites, shipping costs and delivery time-frames are the biggest customer complaint that online retailers receive. A recent study confirms shipping to be one of the most important things to shoppers. Even if the shipping is free, customers often have obscene expectations on how fast their order will reach them. If it’s not free, there are always complaints about the cost even when the merchant directly passes down fees with no markup.

Streamline your ecommerce with the Right QuickBooks Integration Tools

12-14-2012  |  By: Adrecom

QuickBooks has become an internal accounting fixture for a very large number of businesses. It is a solid bit of accounting software that businesses rely on very heavily to manage their operations, taxes, and financial information.

Today, many of the companies that have grown so reliant on QuickBooks have also developed, or are planning to develop, ecommerce platforms through which they conduct an increasingly large number of B2B or B2C business transactions. Still others are contemplating expanding to multiple online sales channels. Tracking all sales, customers, accounting, inventory and shipping in these circumstances can be daunting. While some can manage the separate online and local systems independently for a while, eventually it becomes necessary to merge the ecommerce transactions and related data into the QuickBooks system in a reliable, automated way so that accurate information is always at managers’ fingertips. Attaining the highest level of integration is important. Maximizing interface automation and efficiency has a direct impact on cost control.

Multi channels e-commerce management improvements by automation web store data exchange with back office applications

12-06-2012  |  By: Adrecom

If your company conducts business online through an eCommerce application, and that eCommerce system runs independently of your other internal business-management software (for accounting, ERP, fulfillment, etc.), odds are very good that your organization is wasting a lot of time and money.  Today, smart businesses recognize that integrating their online eCommerce systems with their internal operating software dramatically improves administrative efficiency and reduces costs.

Many business owners and managers may, however, hesitate to link these distinct systems together for fear of complication, confusion, or data loss. But, today such fears are unwarranted. Enterprises using “third party” software systems to manage their operations (like QuickBooks, Intuit’s accounting and financial-management suite) can and should secure the integration of data between their internal and eCommerce operating systems, for doing so is now possible and highly reliable with the right integration tools.

Social Media Become Vital Tool of E-Commerce Marketing

11-23-2012  |  By: Adrecom

It is not a mystery that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more than likely spending time on social media sites as well. This is just one reason why social media cannot be overlooked as a vital online visibility and marketing tool within the e-commerce industry.

Promoting products and services on sites such as Facebook, Twitter and blogs are a great way to drive consumers to your site and make sales. Social media outlets are good tools for link building and therefore by posting URLs that link back to your site, you are more likely to see an increase in traffic. Social media gives businesses the means to direct traffic to whichever site they want, whether it is a product giveaway on a blog site or a link to a coupon. E-commerce sites have an advantage over brick-and-mortar businesses because their consumers are just a click away from their products and do not have to travel into a store.

Web Solution: Dealers and Distributors Portal

11-11-2012  |  By: Adrecom

Today's "must have" sales-generation tool is an effective self-service dealer/distributor portal.

Web sites have entered a new era of high-utility connectivity, and are today far more than mere online brochures. Yet many business executives have been slow to recognize the powerful potential of certain web-based enterprise and sales management tools. It’s time they take a very close look. 

More than ever before, business enterprises offering products or services seek effective tools to improve their interaction with a fast-paced marketplace, and increase sales. Fortunately, businesses today can efficiently utilize their online presence to enhance business interaction, accelerate growth, and keep up with the competition. Online portals designed to attract, enlist, and support distributors, dealers, and resellers, interact with customers, and manage sales transactions are becoming quite sophisticated, increasingly user-friendly, and capable of dramatically expanding the reach of any business, while increasing efficiency and lowering costs.

A web-based portal provides your dealers and distributors with easy, instant access to the applications and content they need to promote and sell your products.

What is a Legacy Application or System?

11-05-2012  |  By: Adrecom
Legacy applications are those that have grown over many years as an enterprise has developed, and they usually have unique features and capabilities essential to the business’ operation. As a result, they are difficult to replace or integrate with emerging modern systems and technologies. Organizations often run outdated web properties comprised of large collections of html pages built over long periods by many different people, or home-grown software, created by individuals no longer with the organization, with structures that no one knows enough about to feasibly add new elements. Some companies run large commercial systems that are very expensive to upgrade or that originated with vendors no longer serving the market. Still others use open-source systems like WordPress that, while simple to set up and use, don’t support the more advanced options required, or are very time consuming or expensive to modify or supplement.

The Utilization of Gift Certificates from an E-Commerce Perspective

10-28-2012  |  By: Adrecom
For consumers, online shopping has benefits such as convenience and comparison. For companies, it gives the advantage of a national reach, builds loyalty and credibility and increases revenue. But how do companies maximize that revenue when it is easy to get lost on the web under the vast number of companies? Well, the easy answer is to become a client of any online store and use their technology to optimize your location on the web, streamline the navigation of your website, effectively promote your products and simplify the check out process. But if you don’t have time for such a large commitment, you should consider posting coupon codes.

Best Practices of Enterprise Blogging

10-21-2012  |  By: Adrecom

Adrecom's Enterprise Blogging Suite is a powerful engine that provides essential tools for efficiently creating attractive, content-rich blogs that increase your impact and reach. Adrecom’s blogging tools allow you to accommodate multiple authors while synthesizing and organizing their posts, manage and pre-configure social media interaction, pre-schedule posts, categorize posts, efficiently link to related posts, and automatically moderate blog responses.

But, content is still king. What you say and how you say it have everything to do with whether your blog succeeds in its mission. Having the right blogging tools can take your content to another level.