Web Presence Management Blog

Configurable product options and variations for improved shopper experience and conversion

02-13-2014  |  By: Adrecom

Nearly all products have options of some type or another and presenting them clearly is of great benefit to businesses.  I look at the benefits of how product variations can improve your business and make your customers happy.

A cosmetics website has many products, while each product has a number of color or shade options. The user interface was designed to feature color swatches related to the product. The product variations here allows the e-commerce and purchasing process to be simplified. The customer doesn’t have to see the same product multiple times with the different colors but rather see a clear presentation of the products with its options. This example illustrates how product integration can improve navigation on the page and search results throughout the site.  This simplified presentation with the improved user experience leads to an improvement in the revenue stream.

Why is User Generated Content so Important?

02-02-2014  |  By: Adrecom

The internet has created a number of social media and review sites that play a very important role in decision making and forming opinions about a complete range of products and services. 25% of search results are made up of these review and UGC orientated sites making them very powerful.  As various reports have shown gen-Y or millennials, following the baby boomers, constitute a major part of purchases and internet activity. They are group orientated buyers, primarily because they have been influenced by their baby boomer parents who have similar characteristics. 73% of millennials said that consumers care more about customers reviews than businesses does.  That clearly presents the power of UGC.

Four Great Mobile Solutions for your Website

01-16-2014  |  By: Adrecom

With sales of mobile devices increasing significantly over the years, users have incorporated their mobile devices to search for information and buy things, which has increased tremendously. 46% of Americans said that a mobile device is their primary way of accessing the Web and 2014. Ecommerce doubled from 2012 to 2013 with 2014 likely to continue. These figures show how important it is  for businesses to consider which mobile solution work for them and more importantly their customers.

Whatever type of mobile solution you choose, there are great services that bring great value to your mobile solution. Firstly you have the ability find out where your users are and provide services that are relevant according to their location. This is probably the most exciting added value for your application if it’s a native app or responsive website, it can really help you bring a great service to your customers. Others use the camera and the fact at the end of the day you have a phone that can access information with touch capabilities so you can make it easy to contact customer support.

Unified web site management backend enable effective multi channels web presence operations

01-07-2014  |  By: Adrecom
Businesses have a website to communicate with customers online, best practices dictate that businesses further develop smaller mini sites along side their main site to reach a particular segment of the market that might be defined by language or a particular interest.  Without the necessary planning, businesses can find themselves without suitable website management. Each site might use different infrastructure making it costly to manage minimizing the effectiveness of the overall presence online and particularly each individual website. With the development of a full service, unified backend you can manage the full range of websites and a smooth transition to a mobile presence and complex marketing strategies.

Discussing Vital Questions Social Marketers Should Ask Themselves

11-25-2013  |  By: Craig Robinson

As appealing as social media sites are to basic users, they’ll always be more appealing to advertisers and brands looking to increase reach and response. That’s because social networks are driven by advertising dollars and are thus constructed to be ad-friendly places, wherein a little bit of marketing really does go a long way.

That being said, though, it’s still important to realize that social media marketing isn’t necessarily an easy thing to do. There are many different hurdles out there to jump and a slew of different problems which may trip you up. So before you launch any type of marketing strategy, you should always sit down and take a closer look at what it is you’re trying to accomplish. Start by asking yourself some important questions related to social marketing.

E-commerce solution Open Source Close Source Debate

09-20-2013  | 

In the world of developer’s and consultants supplying software to commercial clients, there have always been core issues which dictate the choice of one software solution over another. In the world of website development — more specifically eCommerce — the “core issues” which were once so numerous have now taken on a new wavelength - that of the open vs closed source software solution. What this article will set out to accomplish is to convey a more current understanding of the choices clients are evaluating and see if there is a 3rd alternative that can bridge the gap between the poles of what is currently seen as the only two choices.

Overview of Guiding Principles of B2B Web Site Design and Implementation

06-25-2013  |  By: Jason Ciment,

So you finally got promoted within your family owned business to take on the reigns of bringing your company's online web presence into the 21st century. If your company's experience is similar to many other businesses in its space - especially the manufacturing space - the odds are reasonable that you are sitting on what we call a "me too" website - just enough to complement your brand and logo and give people a way to connect with you but not much more. Considering our more than a decade of experience in managing companies' online web presence, the following is a summary of our step-by-step guide to designing a new high functioning b2b ecommerce site and moving beyond a simplistic brochure ware type of website. Read on as we dissect the challenge and give you some simple steps to look like a hero in a short amount of time.

Boosting an Ecommerce Business with Social Media

05-28-2013  |  By: Craig Robinson

Big brands like Pepsi and McDonald’s, with tangible products and live locations, certainly aren’t the only companies out there benefiting from social media sites like Facebook. Ecommerce businesses are also doing quite well with Facebook.

Of course, ecommerce is unique in the sense that the transactions are taking place solely online, but once you break it down, you realize that it’s really an even playing field. Nobody is able to sell their products directly from a fan page; everybody is simply attempting to build awareness to boost their brand with the ultimate goal of increasing sales. And, yes, your ecommerce business can benefit from this too.

Configurable and Personalized Products – Complex Selling Made Simple

05-06-2013  |  By: Adrecom

Offering customers the ability to configure and personalize products is an increasingly feasible and successful way to bolster sales. And it’s very popular among buyers — especially amid today’s “express-your-uniqueness” consumer mindset.

eCommerce platforms can now be designed to include product “Configurators”, which allow customers to define many features of a product before ordering it, and before it’s made. No longer is it just a few basic choices, but high-level, true customization and personalization to fit one’s personal style and taste. Color, material, size, measurements, inscriptions and insignia, finishes, embroidered text, monograms, graphics and logos are just a few of the countless variables that customers can specify when ordering a product. 

Social Interaction and Online Visibility

04-09-2013  |  By: Adrecom

In the U.S., social media is used by over half the population – 158 million people – a stunning new development in our culture and history. As such it poses a tremendous opportunity for ecommerce companies to connect with the market, create active dialogs around their brands, and develop rapport and familiarity before giving prospects a direct sales pitch. Wise use of social interaction is now a very effective way to condition the market, thus paving the way for sales.

Smart Ways Businesses use Social Networks – Here are just some of the ways today’s smart businesses are using social networks, social data, and interaction to deliver better products and services, and improve their bottom line