Web Presence Management Blog

Discussing Vital Questions Social Marketers Should Ask Themselves

11-25-2013  |  By: Craig Robinson

As appealing as social media sites are to basic users, they’ll always be more appealing to advertisers and brands looking to increase reach and response. That’s because social networks are driven by advertising dollars and are thus constructed to be ad-friendly places, wherein a little bit of marketing really does go a long way.

That being said, though, it’s still important to realize that social media marketing isn’t necessarily an easy thing to do. There are many different hurdles out there to jump and a slew of different problems which may trip you up. So before you launch any type of marketing strategy, you should always sit down and take a closer look at what it is you’re trying to accomplish. Start by asking yourself some important questions related to social marketing.

Big Value for Valley Anesthesia in eCommerce Management Update

10-03-2013  |  By: Adrecom

Since 1990 Valley Anesthesia has been dedicated to preparing Student Registered Nurse Anesthetists (SRNA) for the National Certifying Exam (NCE). As a recognized leader in comprehensive review courses, delivering convenience, access, and up-to-date review content and study guides via an effective web platform was both a challenge and potentially transformative to its business. Valley urgently needed a legacy website update and Adrecom’s web content management solution was able to meet the challenge and implement the transformation.

To ensure its ongoing ability to effectively deliver certification preparation materials to today’s gadget-and-internet-centric student population, Valley sought the knowledge and expertise of Adrecom’s web project deployment team to appropriately improve its website, and ensure the seamless transition of legacy content and data — like its entire order history. Adrecom’s development team took on the challenge of upgrading Valley’s eCommerce website — and succeeded in attaining all of Valley’s goals stated below, and higher levels of ordering efficiency and customer interaction.

E-commerce solution Open Source Close Source Debate

09-20-2013  | 

In the world of developer’s and consultants supplying software to commercial clients, there have always been core issues which dictate the choice of one software solution over another. In the world of website development — more specifically eCommerce — the “core issues” which were once so numerous have now taken on a new wavelength - that of the open vs closed source software solution. What this article will set out to accomplish is to convey a more current understanding of the choices clients are evaluating and see if there is a 3rd alternative that can bridge the gap between the poles of what is currently seen as the only two choices.

eCommerce Storefront must have Strong Capabilities to Stay Competitive

07-08-2013  |  By: Adrecom

One example of “capability” in an eCommerce platform is a dynamic, floating “view cart” feature. Why is this important to your competitive posture? Shoppers, especially first-time visitors, are easily distracted and often get lost, losing track of how to find their “cart,” determine what’s in it, or locate the checkout page. And if they get lost, they get frustrated and end up leaving your site in search of greener pastures. Left with a bad experience, they don’t come back.

A “floating” shopping cart is always on-screen, regardless of where the customer navigates, and its visual presence can be configured to meet each site’s particular needs. The cart can occupy a certain segment of the page continuously, or an un-intrusive cart icon can reveal cart details on “hover.” The details revealed in the floating cart include essentials.

Overview of Guiding Principles of B2B Web Site Design and Implementation

06-25-2013  |  By: Jason Ciment,

So you finally got promoted within your family owned business to take on the reigns of bringing your company's online web presence into the 21st century. If your company's experience is similar to many other businesses in its space - especially the manufacturing space - the odds are reasonable that you are sitting on what we call a "me too" website - just enough to complement your brand and logo and give people a way to connect with you but not much more. Considering our more than a decade of experience in managing companies' online web presence, the following is a summary of our step-by-step guide to designing a new high functioning b2b ecommerce site and moving beyond a simplistic brochure ware type of website. Read on as we dissect the challenge and give you some simple steps to look like a hero in a short amount of time.

Boosting an Ecommerce Business with Social Media

05-28-2013  |  By: Craig Robinson

Big brands like Pepsi and McDonald’s, with tangible products and live locations, certainly aren’t the only companies out there benefiting from social media sites like Facebook. Ecommerce businesses are also doing quite well with Facebook.

Of course, ecommerce is unique in the sense that the transactions are taking place solely online, but once you break it down, you realize that it’s really an even playing field. Nobody is able to sell their products directly from a fan page; everybody is simply attempting to build awareness to boost their brand with the ultimate goal of increasing sales. And, yes, your ecommerce business can benefit from this too.

Configurable and Personalized Products – Complex Selling Made Simple

05-06-2013  |  By: Adrecom

Offering customers the ability to configure and personalize products is an increasingly feasible and successful way to bolster sales. And it’s very popular among buyers — especially amid today’s “express-your-uniqueness” consumer mindset.

eCommerce platforms can now be designed to include product “Configurators”, which allow customers to define many features of a product before ordering it, and before it’s made. No longer is it just a few basic choices, but high-level, true customization and personalization to fit one’s personal style and taste. Color, material, size, measurements, inscriptions and insignia, finishes, embroidered text, monograms, graphics and logos are just a few of the countless variables that customers can specify when ordering a product. 

Social Interaction and Online Visibility

04-09-2013  |  By: Adrecom

In the U.S., social media is used by over half the population – 158 million people – a stunning new development in our culture and history. As such it poses a tremendous opportunity for ecommerce companies to connect with the market, create active dialogs around their brands, and develop rapport and familiarity before giving prospects a direct sales pitch. Wise use of social interaction is now a very effective way to condition the market, thus paving the way for sales.

Smart Ways Businesses use Social Networks – Here are just some of the ways today’s smart businesses are using social networks, social data, and interaction to deliver better products and services, and improve their bottom line

Managing Promotions within Your E-Commerce Platform

03-12-2013  |  By: Adrecom
Selling products and services through online e-commerce affords many opportunities for effective promotions. In e-commerce any mechanism that aids in inducing a sale is a promotional tool. There are many different promotion types.

Examples include:
  • Coupon code discounts
  • Quantity discounts
  • Incentives and rewards - Buy 2 Shirts, Get One Free
  • Giveaways — e.g., Buy any iPhone Case Get Screen Protector Free
  • and more...

The Content Transfer and Migration Process

03-03-2013  |  By: Adrecom

For managers responsible for web-site updates, one part of business website renovation keeps them awake at night: the transfer of legacy content from an existing site (or sites) to a newly developed site. Migrating content to a Content Management System (CMS) is a very important part of managing a business’ web presence. It is a difficult, time consuming, meticulous process and requires organizations to allocate significant resources, and train management teams in transfer issues.

Content accumulated over many years creates a maze of structured and unstructured data that can make the migration process potentially disruptive to ongoing operations. The objective of the process is high-performance web migration, which requires first that the parties have a clear vision of what must be accomplished through the migration, and that they then plan the steps necessary to implement the vision.