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Website Update Frequently Asked Questions

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  1. Why should I modernize my site?
  2. What kind of businesses do you work with?
  3. Can you help me update and manage my existing website?
  4. How does the process work?
  5. What happens to my old website? I have content that I need to keep!
  6. Can you help me update my new site once it’s launched?
  7. Can I set up access rules and restrictions for my staff?
  8. Can I keep my existing domain?
  9. What is my website redesign going to cost?
  10. How long will it take for my new website to be ready?
  11. Will my website be offline for any length of time during the process?
  12. Why is my business’ website design important?
  13. Do you use WordPress or Joomla?
  14. I have some ideas about the way I want my site to look. Will you work with me?
  15. What is user experience (UX)?
  16. What is responsive design and why do I need it?
  17. How does a new website help me save money?
  18. What are the advantages to adding an eCommerce module?
  19. How will my website help me generate leads?
  20. What is a content management platform?
  21. Do I need to know anything about web design to self-manage my new site?
  22. I need to train my staff in the finer points of updating the new site. Can you help?
  23. What happens after you are finished with our web design?
  24. Our site is launched and is working perfectly, but there is another module I would like to add. How difficult will that be?
  25. Our business requires us to share documents and information with our clients. Can we do this securely through our website?
  26. How can we make the customer portal access even more secure?
  27. What is two-factor authentication?
  28. Our industry deals with highly sensitive information. How secure are the documents we store within the customer portal?
  29. What is SEO and why is it important?
  30. What can you do to improve my SEO?
  31. How long will it take for me to see a difference in how my site is performing?
  32. When can we get started?
  33. Who Is Adrecom?
  34. Why Use Us?
  35. Why Upgrade Your Website?
  36. How Vital Is Seo?
  37. Will There Be A Roi Or A Marketed Increase In Online Sales?
  38. What About Design?
  39. How Important Is Content Management?
  40. How Important Is The Role That Mobility Plays?
  41. How Seamless Is The Transition Of Content From The Old Site To The Upgraded Adrecom One?
  42. What's The Difference Between Out Of The Box Solutions And Adrecom?

Why should I modernize my site?

There are many benefits to upgrading your B2B website:

  • Save money
  • Compete with your top competition
  • Keep your content current and up to date
  • Provide a more user-friendly web destination for your new and existing customers
  • Attract and engage new customers
  • Boost conversion rates
  • Improve your SEO (search engine optimization)
  • Build trust with your audience
  • Fix branding issues
  • Streamline your digital presence across all channels
  • Connect your various online channels
  • Enable social media sharing and commenting
  • Have more control over your web design and content
  • Next-generation security to protect your data
  • Robust analytics that will help you grow your business
  • User-friendly interface makes it easy to accomplish more
  • Take control of your online sales and increase your bottom line
  • Omnichannel enablement

If you have any questions about any of these points, or how they can help grow your business, call or drop us a line today.


What kind of businesses do you work with?

Adrecom works primarily with B2B companies, but we try not to limit our scope. We collaborate with any and all businesses who want to improve their web presence and build their business.

Can you help me update and manage my existing website?

No. Our focus is exclusively on leveraging our content management platform to your specific needs.  

How does the process work?

Once you have decided you would like to work with Adrecom, give us a call to set up a consultation. At your convenience, we will meet to discuss your ideas and give you a test-drive through the UP user interface so that you can see how easy and intuitive it really is. We will then map out a critical path, and get down to work! 

What happens to my old website? I have content that I need to keep!

Easy! With our handy migration tool, your existing content will be migrated to the new site design quickly and easily. Your vital content will still be accessible on the new website design, though it may be organized differently. 

Can you help me update my new site once it’s launched?

Although we are flattered that you would ask, our focus is primarily on website builds. Once the site is launched and you and your staff have completed our training, it should be an easy task to keep your content up to date. Adrecom provides full training to all your staff so that they can get familiar with the user interface and the process of how to get things done. 

Can I set up access rules and restrictions for my staff?

Sometimes, for privacy sake, it is necessary to restrict access to certain areas of your site. All of your site users will have their own unique logins, and their level of access can be determined when we set up their profile. This also prevents accidents from happening, such as deleting key design elements, images, or content that are integral to the site. 

Can I keep my existing domain?

Absolutely! You’ve likely already built a name for yourself; we just want to help make it more visible. We’ll only suggest a new domain name if it makes sense to your branding and marketing. 

What is my website redesign going to cost?

A website redo can vary greatly in price, depending on the complexity of the content to be migrated and the functionality we are tasked with adding. The cost will ultimately depend on the time involved and the customizations you require. 

How long will it take for my new website to be ready?

Again, it depends on the complexity of your needs, the migration of your old site, and what modules we are integrating. On average, a new website build may take up to 120 days to complete. Once we have a plan in place, we will be able to give you a better idea of what the timeframe might be. 

Will my website be offline for any length of time during the process?

If you have an existing website, you will experience no downtime whatsoever. We will work on your new site design on a private web platform that you can access to monitor the progress and test functionality, but your old site will remain online until we are ready to launch. At that time, we will schedule the re-launch during a time when it will be least disruptive to your current business, and even then, downtime may only be a matter of minutes. 

Why is my business’ website design important?

To compete in today’s volatile global marketplace, you need to stand toe-to-toe with your biggest competitors. This means your web design and user experience needs to be on par with the most modern technology, and offer the data security and functionality that will position you as a contender amongst your peers. Simply put, if your website design isn’t up to snuff, or if it's hard to navigate or insecure in any way, your potential customers will probably go elsewhere.

Do you use WordPress or Joomla?

No. Adrecom works exclusively on the Adrecom Unity Platform. It’s a proprietary web platform that encompasses every possible functionality you would want in a B2B content management system. We guarantee that it will be as much of a pleasure to maintain and update as it will be for your customers to visit. 

I have some ideas about the way I want my site to look. Will you work with me?

Of course! If you have specific ideas about your new web design, or about functionality, you would like to see built in, please bring some examples/links to our initial meeting so we can get a better idea of your vision. We will do our best to provide you with the best possible combination of design and functionality that it is possible to deliver. 

What is user experience (UX)?

User experience is exactly what it sounds like: it’s how your site users experience your website and its content, based on the layout, design, and functionality it delivers. Your UX can help keep your site visitors engaged with your content and may translate into a higher conversion rate.

What is responsive design and why do I need it?

Responsive design is a must in today’s world. Simply put, it’s a web design protocol that ensures your website looks and behaves exactly the same, no matter what device your site visitors are looking at it on. As the majority of people access the web through their mobile devices, it is imperative that your site is accessible on any mobile device. Responsive design also contributes to your SEO. 

How does a new website help me save money?

Launching a website on WordPress or another similar platform, gives you user-friendly access to your site’s backdoor, eliminating the need to pay a web designer for changes or updates when you need them. Additionally, many website themes are free or low cost so that you can say goodbye to hours of programming costs. The interface is so user-friendly that just about anybody can use it, allowing you to delegate your updates to a staff member who is already in-house.


What are the advantages to adding an eCommerce module?

eCommerce provides you with a way to sell your goods and services directly from your website. It allows you to accept payments and track your sales through a robust analytics module. Your eCommerce site will also connect to a modern shipping, logistics, and fulfillment services so that your customers can track their shipments in real-time. It’s like harnessing the power of Amazon for your own company, no matter how big or small it may be. 

How will my website help me generate leads?

We build lead-generating tools right into your site design, such as an email capture on every page that encourages your site visitors to sign up. Additionally, you will have access to detailed analytics as to where your traffic is coming from, which will help you tailor your marketing efforts with greater precision.  

What is a content management platform?

A content management system (CMS) such as Adrecom’s UP, is a web interface upon which you can manage, modify, and add new content to your website. It enables team collaboration through multiple user accounts and is a place where you can centrally store all the content you push out through the website or any of your social media channels.

Do I need to know anything about web design to self-manage my new site?

Absolutely not. Our CMS is as easy to manage and update as your favorite word processing software. UP is a breeze to update, with an intuitive interface that just about anybody will find easy to understand. 

I need to train my staff in the finer points of updating the new site. Can you help?

Absolutely! Adrecom will provide comprehensive training for you, your staff, and all stakeholders. We begin with your management team and will develop training modules for your staff based on your specific needs. We would never leave you hanging!  

What happens after you are finished with our web design?

Adrecom will always be available to answer any questions you have about your new site’s functionality. Simply reach out to us, and we will do our best to walk you through whatever issue you are concerned with.

Our site is launched and is working perfectly, but there is another module I would like to add. How difficult will that be?

Talk to us about any new ideas you have, and we will do our best to implement them in a way that makes sense to your site and business model.

Our business requires us to share documents and information with our clients. Can we do this securely through our website?

Yes. With the establishment of a secure customer portal, you can make documents and information available to your customers and clientele as needed and be confident knowing that these documents are protected with the highest standards of web security. 

How can we make the customer portal access even more secure?

Current technology allows us to establish added layers of security such as two-factor authentication or the implementation of biomarkers to restrict access to accounts and other areas of your site.  

What is two-factor authentication?

Two-factor authentication is a sign-in method that requires two separate processes to authenticate the user. This usually consists of a user name/password combination, plus another method of verifying, such as the input of code we send to the user’s mobile phone. It’s just another way of keeping your data safe and secure. 

Our industry deals with highly sensitive information. How secure are the documents we store within the customer portal?

We employ the highest standards of encryption currently available, assuring that your data is 100% secure. UPs security protocols are compliant with global data privacy standards, and we would be happy to speak with you in greater detail about this if you so desire. Reach out today

What is SEO and why is it important?

SEO, or search engine optimization, is how customers find you on the web. Based on an extensive list of best practices, it is how search engines rank your site in relationship to your competition. If your SEO is optimized correctly, your site will appear on page one of the search engines, which is exactly where you want to be. Without proper SEO, you may have to settle for your existing clients and not much more – it will be almost like you don’t even exist on the web. 

What can you do to improve my SEO?

Using a combination of techniques and best practices we will optimize your site to comply with current SEO guidelines. This will include improving site navigation, adding meta descriptions, adding high-quality images, optimizing images for fast-load times, and many other on-page and off-page techniques. 

How long will it take for me to see a difference in how my site is performing?

While there is no way to predict exactly how well your site will perform out of the gate, you may begin to notice a difference right away. We will be happy to recommend some marketing techniques you can use to let your customers know about your new site design, and that’s always a good place to start. 

When can we get started?

As soon as you are ready, we invite you to give us a call. We will begin by scheduling a consultation, and based on the results of our conversation, will develop a timeline that you can use to shape your marketing around. Call now.

Who Is Adrecom?

Adrecom has over a decade worth of experience delivery world-class e-commerce websites and portals for companies small and large. We are committed to increasing the revenues of our clients by providing an engaging, personalized and satisfying online experience.

Why Use Us?

Whether it's a first time website or upgrade, Adrecom has the people, technology, tools, flexibility & experience to optimize your website at an extremely competitive rate.

Why Upgrade Your Website?

There are many reasons why any business should update / upgrade their website on a regular basis. To stay current with the ever changing technology and maximizing your business's revenue and client base, important factors such as SEO, Content, Design, Strategy, Web Standards / Coding, Appealing Look, Business Acceleration and Mobility play crucial roles. These subjects are covered in more detail below.

How Vital Is Seo?

The growing numbers of mobile devices that potential customers use to surf the web makes it imperative for any online business to reach all those customers. Making it easy to navigate and view your website, will decrease the chances that you will lose prospective clients to the competition, whose website may be better prepared to welcome customers on smart phones. 
Regularly updating your web site to accommodate smart devices, decreases the chances are that you may be missing out on some important tools that help increase your online business sales, further your client base and improve the reputation your business has online. And if you aren't doing it, the odds are that your competition is.

Will There Be A Roi Or A Marketed Increase In Online Sales?

Business Acceleration is one of, if not the most, important reasons to update your website. With all the effective changes Adrecom will have on your new website, increasing online sales and building your client base often times can be seen in a matter of months.  Many thoroughly updated websites pay for themselves in the same amount of time.

What About Design?

A Compelling and effective design is a key and basic element to any successful website. The longer any potential customer stays on your site is directly related to their favorable impressions. And where they tend to focus on more is the Logo. The better the overall website design and attractive Logo the less likely it will be that these visitors will leave your site for the competition.

How Important Is Content Management?

It is always prudent to review your content on a regular basis and to ensure that any changes your company has made or will go through is reflected in your content.  Whether it is your products or services, employee information or strategy, it is always key to provide your customers this up to date and relevant information.

How Important Is The Role That Mobility Plays?

The growing numbers of mobile devices that potential customers use to surf the web makes it imperative for any online business to reach all those customers. Making it easy to navigate and view your website, will decrease the chances that you will lose prospective clients to the competition, whose website may be better prepared to welcome customers on smart phones.

Regularly updating your web site to accommodate smart devices, decreases the chances are that you may be missing out on some important tools that help increase your online business sales, further your client base and improve the reputation your business has online.  And if you aren't doing it, the odds are that your competition is.

How Seamless Is The Transition Of Content From The Old Site To The Upgraded Adrecom One?

While your new site is prepared and goes live, there is no interruption at any time with your online business. All content is transferred seamlessly from the old site to new site.

What's The Difference Between Out Of The Box Solutions And Adrecom?

Elevating your company above your competition and creating a unique and online presence along with a compelling website business model and strategy, is much harder to achieve through an out-of-the-box solution. The "one size fits all" approach limits how far an online website business can actually grow.  By utilizing all the positive attributes of Adrecom, Customization, Flexibility and Personalization are quickly achieved through an optimized, high performing, Website.