Customer service is the key to customer retention. And, the longer a customer is with you, the more profitable they typically are, making high-quality customer service vital to a healthy bottom line.
Good customer service means giving your customers immediate access to all of the information they desire, such as purchase history and shipping status. Because people prefer staying with the familiar, especially if they are well treated, raising your level of customer service also raises the perceived cost of transfer. The result: your customers will have more reason to stick with you, for longer.