Web Presence Management Blog

    • Email Marketing: Unlock the Key to Ecommerce Success

      09-11-2014  |  By: Owen Andrew
      Some people might say that email marketing is dead, believing social media to be the only way to keep in contact with customers. The data, however, says otherwise. In fact, email marketing is 40 times more effective at acquiring customers than Facebook and Twitter, combined with a 17% higher average order value than purchases made via social media.
    • Configurable product options and variations for improved shopper experience and conversion

      02-13-2014  |  By: Adrecom

      Nearly all products have options of some type or another and presenting them clearly is of great benefit to businesses.  I look at the benefits of how product variations can improve your business and make your customers happy.

      A cosmetics website has many products, while each product has a number of color or shade options. The user interface was designed to feature color swatches related to the product. The product variations here allows the e-commerce and purchasing process to be simplified. The customer doesn’t have to see the same product multiple times with the different colors but rather see a clear presentation of the products with its options. This example illustrates how product integration can improve navigation on the page and search results throughout the site.  This simplified presentation with the improved user experience leads to an improvement in the revenue stream.

    • Why is User Generated Content so Important?

      02-02-2014  |  By: Adrecom

      The internet has created a number of social media and review sites that play a very important role in decision making and forming opinions about a complete range of products and services. 25% of search results are made up of these review and UGC orientated sites making them very powerful.  As various reports have shown gen-Y or millennials, following the baby boomers, constitute a major part of purchases and internet activity. They are group orientated buyers, primarily because they have been influenced by their baby boomer parents who have similar characteristics. 73% of millennials said that consumers care more about customers reviews than businesses does.  That clearly presents the power of UGC.

    • Four Great Mobile Solutions for your Website

      01-16-2014  |  By: Adrecom

      With sales of mobile devices increasing significantly over the years, users have incorporated their mobile devices to search for information and buy things, which has increased tremendously. 46% of Americans said that a mobile device is their primary way of accessing the Web and 2014. Ecommerce doubled from 2012 to 2013 with 2014 likely to continue. These figures show how important it is  for businesses to consider which mobile solution work for them and more importantly their customers.

      Whatever type of mobile solution you choose, there are great services that bring great value to your mobile solution. Firstly you have the ability find out where your users are and provide services that are relevant according to their location. This is probably the most exciting added value for your application if it’s a native app or responsive website, it can really help you bring a great service to your customers. Others use the camera and the fact at the end of the day you have a phone that can access information with touch capabilities so you can make it easy to contact customer support.

    • Unified web site management backend enable effective multi channels web presence operations

      01-07-2014  |  By: Adrecom
      Businesses have a website to communicate with customers online, best practices dictate that businesses further develop smaller mini sites along side their main site to reach a particular segment of the market that might be defined by language or a particular interest.  Without the necessary planning, businesses can find themselves without suitable website management. Each site might use different infrastructure making it costly to manage minimizing the effectiveness of the overall presence online and particularly each individual website. With the development of a full service, unified backend you can manage the full range of websites and a smooth transition to a mobile presence and complex marketing strategies.
    showing 1 - 21 of 57 post(s)
     
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    Email Marketing: Unlock the Key to Ecommerce Success

    Email Marketing: Unlock the Key to Ecommerce Success

     
    09-11-2014  |  By: Owen Andrew
     
     
    Configurable product options and variations for improved shopper experience and conversion

    Configurable product options and variations for improved shopper experience and conversion

     
    02-13-2014  |  By: Adrecom
     
     
    Why is User Generated Content so Important?

    Why is User Generated Content so Important?

     
    02-02-2014  |  By: Adrecom
     
     
    Four Great Mobile Solutions for your Website

    Four Great Mobile Solutions for your Website

     
    01-16-2014  |  By: Adrecom
     
     
    Unified web site management backend enable effective multi channels web presence operations

    Unified web site management backend enable effective multi channels web presence operations

     
    01-07-2014  |  By: Adrecom
     
     
    Discussing Vital Questions Social Marketers Should Ask Themselves

    Discussing Vital Questions Social Marketers Should Ask Themselves

     
    11-25-2013  |  By: Craig Robinson
     
     
    Big Value for Valley Anesthesia in eCommerce Management Update

    Big Value for Valley Anesthesia in eCommerce Management Update

     
    10-03-2013  |  By: Adrecom
     
     
    E-commerce solution Open Source Close Source Debate

    E-commerce solution Open Source Close Source Debate

     
    09-20-2013  | 
     
     
    eCommerce Storefront must have Strong Capabilities to Stay Competitive

    eCommerce Storefront must have Strong Capabilities to Stay Competitive

     
    07-08-2013  |  By: Adrecom
     
     
    Overview of Guiding Principles of B2B  Web Site  Design and Implementation

    Overview of Guiding Principles of B2B Web Site Design and Implementation

     
    06-25-2013  |  By: Jason Ciment, Ladezign.com
     
     
    Boosting an Ecommerce Business with Social Media

    Boosting an Ecommerce Business with Social Media

     
    05-28-2013  |  By: Craig Robinson
     
     
    Configurable and Personalized Products – Complex Selling Made Simple

    Configurable and Personalized Products – Complex Selling Made Simple

     
    05-06-2013  |  By: Adrecom
     
     
    Social Interaction and Online Visibility

    Social Interaction and Online Visibility

     
    04-09-2013  |  By: Adrecom
     
     
    Managing Promotions within Your E-Commerce Platform

    Managing Promotions within Your E-Commerce Platform

     
    03-12-2013  |  By: Adrecom
     
     
    The Content Transfer and Migration Process

    The Content Transfer and Migration Process

     
    03-03-2013  |  By: Adrecom
     
     
    Marlon Brando Official Website Reopened with Implementation of Adrecom CMS Suite

    Marlon Brando Official Website Reopened with Implementation of Adrecom CMS Suite

     
    01-23-2013  |  By: Adrecom
     
     
    How Shipping and Delivery is Crucial to the E-Commerce Industry

    How Shipping and Delivery is Crucial to the E-Commerce Industry

     
    01-03-2013  |  By: Adrecom
     
     
    Streamline your ecommerce with the Right QuickBooks Integration Tools

    Streamline your ecommerce with the Right QuickBooks Integration Tools

     
    12-14-2012  |  By: Adrecom
     
     
    Multi channels e-commerce management improvements by  automation web store data exchange with back office applications

    Multi channels e-commerce management improvements by automation web store data exchange with back office applications

     
    12-06-2012  |  By: Adrecom
     
     
    Social Media Become Vital Tool of E-Commerce Marketing

    Social Media Become Vital Tool of E-Commerce Marketing

     
    11-23-2012  |  By: Adrecom
     
     
    Web Solution: Dealers and  Distributors Portal

    Web Solution: Dealers and Distributors Portal

     
    11-11-2012  |  By: Adrecom
     
     
     
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