Web Presence Management Blog
Offering customers the ability to configure and personalize products is an increasingly feasible and successful way to bolster sales. And it’s very popular among buyers – especially amid today’s “express-your-uniqueness” consumer mindset.
eCommerce platforms can now be designed to include product
“Configurators”, which allow customers to define many features of a product
before ordering it, and before it’s made. No longer is it just a few basic
choices, but high-level, true customization
and personalization to fit one’s personal style and taste. Color, material,
size, measurements, inscriptions and insignia, finishes, embroidered text,
monograms, graphics and logos are just a few of the countless variables that
customers can specify when ordering a product.
These eCommerce product configurators are called “build-your-own-product solutions” and can be customized to define any number of customer-choice variables. For eCommerce merchants, they’re a game changer, and their use is rapidly increasing.
In the U.S., social media is used by over half the population — 158 million people — a stunning new development in our culture and history. As such it poses a tremendous opportunity for ecommerce companies to connect with the market, create active dialogs around their brands, and develop rapport and familiarity before giving prospects a direct sales pitch. Wise use of social interaction is now a very effective way to condition the market, thus paving the way for sales.Smart Ways Businesses use Social Networks — Here are just some of the ways today’s smart businesses are using social networks, social data, and interaction to deliver better products and services, and improve their bottom line:
- Coupon code discounts
- Quantity discounts
- Incentives and rewards - Buy 2 Shirts, Get One Free
- Giveaways — e.g., Buy any iPhone Case Get Screen Protector Free
- and more...
For managers responsible for web-site updates, one part of business website renovation keeps them awake at night: the transfer of legacy content from an existing site (or sites) to a newly developed site. Migrating content to a Content Management System (CMS) is a very important part of managing a business’ web presence. It is a difficult, time consuming, meticulous process and requires organizations to allocate significant resources, and train management teams in transfer issues.
Content accumulated over many years creates a maze of structured and unstructured data that can make the migration process potentially disruptive to ongoing operations. The objective of the process is high-performance web migration, which requires first that the parties have a clear vision of what must be accomplished through the migration, and that they then plan the steps necessary to implement the vision.
For most online businesses, shipping can be one of the most difficult aspects of running an ecommerce site. Based on their experiences and observations of other sites, shipping costs and delivery time-frames are the biggest customer complaint that online retailers receive. A recent study confirms shipping to be one of the most important things to shoppers. Even if the shipping is free, customers often have obscene expectations on how fast their order will reach them. If it’s not free, there are always complaints about the cost even when the merchant directly passes down fees with no markup.
QuickBooks has become an internal accounting fixture for a very large number of businesses. It is a solid bit of accounting software that businesses rely on very heavily to manage their operations, taxes, and financial information.
Today, many of the companies that have grown so reliant on QuickBooks have also developed, or are planning to develop, ecommerce platforms through which they conduct an increasingly large number of B2B or B2C business transactions. Still others are contemplating expanding to multiple online sales channels. Tracking all sales, customers, accounting, inventory and shipping in these circumstances can be daunting. While some can manage the separate online and local systems independently for a while, eventually it becomes necessary to merge the ecommerce transactions and related data into the QuickBooks system in a reliable, automated way so that accurate information is always at managers’ fingertips. Attaining the highest level of integration is important. Maximizing interface automation and efficiency has a direct impact on cost control.
Multi channels e-commerce management improvements by automation web store data exchange with back office applications
If your company conducts business online through an eCommerce application, and that eCommerce system runs independently of your other internal business-management software (for accounting, ERP, fulfillment, etc.), odds are very good that your organization is wasting a lot of time and money. Today, smart businesses recognize that integrating their online eCommerce systems with their internal operating software dramatically improves administrative efficiency and reduces costs.
Many business owners and managers may, however, hesitate to link these distinct systems together for fear of complication, confusion, or data loss. But, today such fears are unwarranted. Enterprises using “third party” software systems to manage their operations (like QuickBooks, Intuit’s accounting and financial-management suite) can and should secure the integration of data between their internal and eCommerce operating systems, for doing so is now possible and highly reliable with the right integration tools.
It is not a mystery that social media sites are excellent marketing tools for all types of businesses, but e-commerce sites have an advantage when it comes to using the different networks. For one, consider the e-commerce target market: online shoppers. People who spend their time on the Internet searching for products to buy are more than likely spending time on social media sites as well. This is just one reason why social media cannot be overlooked as a vital online visibility and marketing tool within the e-commerce industry.
Promoting products and services on sites such as Facebook, Twitter and blogs are a great way to drive consumers to your site and make sales. Social media outlets are good tools for link building and therefore by posting URLs that link back to your site, you are more likely to see an increase in traffic. Social media gives businesses the means to direct traffic to whichever site they want, whether it is a product giveaway on a blog site or a link to a coupon. E-commerce sites have an advantage over brick-and-mortar businesses because their consumers are just a click away from their products and do not have to travel into a store.
Today's "must have" sales-generation tool is an effective self-service dealer/distributor portal.
Web sites have entered a new era of high-utility connectivity, and are today far more than mere online brochures. Yet many business executives have been slow to recognize the powerful potential of certain web-based enterprise and sales management tools. It’s time they take a very close look.
More than ever before, business enterprises offering products or services seek effective tools to improve their interaction with a fast-paced marketplace, and increase sales. Fortunately, businesses today can efficiently utilize their online presence to enhance business interaction, accelerate growth, and keep up with the competition. Online portals designed to attract, enlist, and support distributors, dealers, and resellers, interact with customers, and manage sales transactions are becoming quite sophisticated, increasingly user-friendly, and capable of dramatically expanding the reach of any business, while increasing efficiency and lowering costs.
A web-based portal provides your dealers and distributors with easy, instant access to the applications and content they need to promote and sell your products.
Enterprise Blogging Suite is a powerful engine that provides essential tools
for efficiently creating attractive, content-rich blogs that increase your
impact and reach. Adrecom’s blogging tools allow you to accommodate multiple
authors while synthesizing and organizing their posts, manage and pre-configure
social media interaction, pre-schedule posts, categorize posts, efficiently
link to related posts, and automatically moderate blog responses.
But, content is still king. What you say and how you say it have everything to do with whether your blog succeeds in its mission. Having the right blogging tools can take your content to another level.
Cross-selling is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. Also referred to as suggestive selling, it is a sales technique whereby complementary products are presented to a customer after the customer has demonstrated a desire and willingness to purchase a particular product. Often, cross-selling involves offering the customer items that complement the original purchase in some manner. The idea behind cross-selling is to capture a larger share of the consumer market by meeting more of the needs and wants of each individual customer. Online merchandising is one of the most important aspects of e-commerce. In order for e-tailers to generate profitable sales, they must use e-commerce sales tactics in order to navigate their customers to the products they want to purchase.
With over 23 years of practice in divorce law, Barry Fischer has helped his clients throughout LA in all family law proceedings, including complex, high-asset divorces, annulments, and child custody and support matters. When he was looking for a content management solution, Adrecom was there and ready to enhance the web presence of his site by provided web content management solution and legacy content transformation services.Using their Corporate Portal platform, Adrecom was able to customize and personalize their client’s website. Additionally, their portal solution enabled their client to navigate his website and have access to his data. With simple processes for content creation, delivery and management, Adrecom uploaded the information with ease. The Adrecom Corporate Portal also offered all of the standard configurations, such as text fields, radio buttons and drag down menus, making it very easy to create the right type of form for their customer’s site. The Adrecom Corporate Portal engineered a Lead Generation platform which enabled him to extent his services to his clients. That way, his clients can fill and submit their inquiries using the Lead Generation form.