Multi-faceted SEO Control for eCommerce Sharpens Business Competitive Edge
Search Engine Optimization (SEO) results are often dictated by two methods of optimization which are colloquially referred to as "on-page" optimization (i.e. the content that appears on your website) and "off-page" optimization (i.e. the sites that link to your website for each of the keywords you are targeting).
Online retailers ("etailers") who wish to obtain high rankings for the keywords that matter often find that those same keywords are actively pursued by their competitors. When these competitive keyword situations exist it is critical to prepare and implement an established SEO strategy that pursues the goals and tactics necessary to manage SEO goals on an ongoing basis.
As part of our efforts to provide an all-in-one approach to ecommerce oriented SEO, the Adrecom platform includes a variety of product related features that have a direct impact on ranking capability. The flexibility of Adrecom web publishing means you have the ability to add keyword rich data to individual fields such as Page Title, Vanity URL (keyword rich URL), Link Title Tag, Meta Keywords, and Meta Description.
The digital media library repository also allows you to select file names and add the Alt Image Attributes to product, category, and brand images, providing maximum SEO benefits to your digital media assets. The Adrecom platform takes care of rendering all available SEO information to each page, thumbnail image, navigation links, and breadcrumb listings.