Search Engine Optimization (SEO) Concerns for eCommerce Store Websites

Multi-faceted SEO Control for eCommerce Sharpens Business Competitive Edge

Search Engine Optimization (SEO) results are often dictated by two methods of optimization which are colloquially referred to as "on-page" optimization (i.e. the content that appears on your website) and "off-page" optimization (i.e. the sites that link to your website for each of the keywords you are targeting).

Online retailers ("etailers") who wish to obtain high rankings for the keywords that matter often find that those same keywords are actively pursued by their competitors. When these competitive keyword situations exist it is critical to prepare and implement an established SEO strategy that pursues the goals and tactics necessary to manage SEO goals on an ongoing basis.

As part of our efforts to provide an all-in-one approach to ecommerce oriented SEO, the Adrecom platform includes a variety of product related features that have a direct impact on ranking capability. The flexibility of Adrecom web publishing means you have the ability to add keyword rich data to individual fields such as Page Title, Vanity URL (keyword rich URL), Link Title Tag, Meta Keywords, and Meta Description.

The digital media library repository also allows you to select file names and add the Alt Image Attributes to product, category, and brand images, providing maximum SEO benefits to your digital media assets. The Adrecom platform takes care of rendering all available SEO information to each page, thumbnail image, navigation links, and breadcrumb listings.

  • Web Code Benefits
    • SEO Optimized XHTML, CSS, and Java Script Implementation
    • W3C Markup Compliance Validation
  • Content Indexing Tools
    • Sitemaps.xml
    • Robots.txt Generation
  • Meta-tag Controls
    • H1 and H2 Tags on Product, Category, and Brand Landing Pages
    • Link Title Tags
    • Alt Image Tags for Navigation, Product Links, Images
  • Homepage and other Page Control SEO Factors
    • Page Title
    • Meta Description
    • Vanity URL (page name)
    • Meta Keywords
    • Link Title Tag
  • Domain Controls
    • Domain Masking for Static Landing Pages and Micro-Sites
    • Keyword-rich Page Title
    • Meta Descriptions
    • Meta Keywords
    • Vanity URLs (page name)
    • DoFollow and NoFollow Links
    • 301 Redirects
    • SEO friendly redirects for current URLs
  • SEO Linking Controls
    • Breadcrumb Directory paths
    • Canonical Tags control