Adrecom eCommerce Marketing and CRM

Powerful Customer Relations and Marketing Solutions for eCommerce

Customer service is the key to customer retention. And, the longer a customer is with you, the more profitable they typically are, making high-quality customer service vital to a healthy bottom line.

Good customer service means giving your customers immediate access to all of the information they desire, such as purchase history and shipping status. Because people prefer staying with the familiar, especially if they are well treated, raising your level of customer service also raises the perceived cost of transfer. The result: your customers will have more reason to stick with you, for longer.


Adrecom's affiliate and channel partner marketing solution enables you to:

  • Create a private-label storefront service
  • Efficiently process the applications of affiliates and distributors
  • Automatically calculate commissions
  • Tailor and personalize your promotion campaigns
  • Configure simple payment terms and check out processes for different channels
  • Centralize inventory management and order fulfillment for all channels
  • Create self service accounts for your partners and affiliates
  • Build a password protected knowledge base
  • Centralize your customer and channel partner management
  • Create and maintain a database organizing customer and partner information, such as:
    • Contacts
    • Purchase history
    • Services requests
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Customers Engagement

Personalize your customer's experience:

  • Personalized greetings for each customer
  • Allowing them to save their preferences
  • Allowing them to create a customized shopping cart and wish list
  • Send forgetful customers a new, temporary password to their registered email address
  • Get customer feedback through enquiry submission and customers service forms
  • Provide an order history with full details of every item previously ordered
  • Offer real-time shipment tracking
  • Allow customers to add, update or delete addresses and specify default billing or shipping addresses
  • Permit customers to change their email address or password
  • Utilized easy-to-modify, lead-capturing online forms
  • Send automatic notifications to customers based on a set of parameters, such as:
    • Time of customer purchase
    • New customers
    • Amount spent
    • Items of purchase
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Out of the box SEO-friendly storefront:

  • Automatically SEO-friendly pages
  • Page-specific Meta tags
  • Built-in sitemap encourages search engine "spidering", resulting in higher ranking
  • Built ready for activations

Email campaign management tool set:

  • Create personalized campaigns according to your schedule and rules
  • Campaign archive for future use and analysis
  • Upload your mailing list and create a campaign based on customer order history
  • Information on those who unsubscribe
  • Easy to use email composing tool box with template repository
  • Html, plain text and file attachment support
  • Open, click through tracking and bounced mails are recorded for your review
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eCommerce SEO

  • Web Code Benefits
    • SEO Optimized XHTML, CSS, and Java Script Implementation
    • W3C Markup Compliance Validation
  • Content Indexing Tools
    • Sitemaps.xml
    • Robots.txt Generation
  • Meta-tag Controls
    • H1 and H2 Tags on Product, Category, and Brand Landing Pages
    • Link Title Tags
    • Alt Image Tags for Navigation, Product Links, Images
  • Homepage and other Page Control SEO Factors
    • Page Title
    • Meta Description
    • Vanity URL (page name)
    • Meta Keywords
    • Link Title Tag
  • Domain Controls
    • Domain Masking for Static Landing Pages and Micro-Sites
    • Keyword-rich Page Title
    • Meta Descriptions
    • Meta Keywords
    • Vanity URLs (page name)
    • DoFollow and NoFollow Links
    • 301 Redirects
    • SEO friendly redirects for current URLs
  • SEO Linking Controls
    • Breadcrumb Directory paths
    • Canonical Tags control