Adrecom (http://www.adrecom.net ) has
transformed the web presence and back-end web site management
functionality for a Santa Barbara, CA-based non-profit organization. The
entire project took less than three weeks and dramatically improved the
organization’s business and brand identity.
The organization (name withheld for confidentiality purposes)
provides fun dance instruction and classes to create positive outlets
for young people who would otherwise not have access to such
opportunities. Although the organization was thriving -- it was growing
locally for over five years and had just opened its first satellite
branch in the San Francisco Bay Area -- its identity on the Internet, as
well as its web site management capability, needed significant help.
Before using the Adrecom Web Portal CMS Platform, the
organization’s web site was often outdated, difficult for internal staff
to maintain, and lacked mainstream content modules such as a corporate
blog, videos, and picture galleries. Adrecom’s Legacy Transformation
(“LT”) department assessed the situation and developed a comprehensive
Web 2.0 site transformation strategy and an ongoing content management
strategy for the client.
The multifaceted solution involved integrating a Photoshop rendition
of the new site design into the non-profit edition of Adrecom’s CMS web
portal solution. The transformation also focused on the most popular
“ready to go” content management and interactive modules. Adrecom’s LT
approach enabled the organization to restructure, reorganize, and
transform its stale and static content into accessible modules for
editing, adding features, archiving, and other critical site maintenance
operations. Now, the client’s internal staff could easily add articles,
industry news, picture galleries, videos, donation information, blog
posts, and other exciting and timely web elements through any web
browser with just a few mouse clicks. Adrecom’s built-in WYSIWYG
browser-based text editor further simplified the editing and update
process.
Adrecom was able to expedite the site deployment because its Web
Portal solution is based on a unique Rapid Extensions Architecture
Platform (REAP™). REAP™ is a unified portal and web content management
framework that enables rapid and cost effective roll out of corporate
portals, web content management solutions, e-commerce sites, and web
enabling projects. Using a wide range of pre-built ready-to-go modules,
application sets, and customizable skins, REAP™ gave the non-profit
dance company a foundation for the easy, straightforward deployment of
its newer and more cutting-edge web site.
Ultimately, the organization leaped from an ancient web presence to
an exciting web 2.0 identity and bypassed the typical obstacles of such
projects. The Adrecom platform made the transition from a legacy to a
high performance site as smooth as possible. In addition, Adrecom’s CMS
solution enabled the non-profit company to make on-the-fly edits and
site updates with internal staff, thereby saving the significant costs
of webmasters and third-party web site maintenance firms.
“We saw that this non-profit organization was having a tremendous
community impact, but that it was losing momentum on the Internet
because of an outdated web site,” noted Lev Kacnelson, CEO of Adrecom.
“Our Adrecom Web Portal CMS Platform gave them the tools to easily
update and manage their site, while also adding modern and powerful
features such as blogging, videos, and more. Now, they’re ready to
tackle the future,” he added.
To anticipate other potential needs, the Adrecom CMS also provided
pre-built options for feature extensions such as message boards,
membership management, event galleries, podcasts, resource directories,
and more. As a result, the organization is prepared for growth better
than ever before.
About Adrecom
Adrecom helps businesses and non-profits simplify the transition
from a legacy web site to a next generation online solution and puts
companies and web stores online. The Adrecom team has years of
experience in developing information architectures, pre-configured tools
such as third party application connectors, and bulk data export and
upload features that provide for hassle-free web site makeover services.
The company also provides a search engine optimized platform to enhance
organic rankings, as well as a Legacy Transformation (“LT”) team to
obtain successful and timely results. Ultimately, the rapid deployment
architecture and integrated systems offered by Adrecom improve a
business’s agility and bottom line. For companies that need a smooth
transition from an outdated web site, the Adrecom experience is quick,
effective, and affordable. For more information on Adrecom, please visit http://www.adrecom.net
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