Every entrepreneur knows that maintaining a business isn't easy,
especially if you're approaching the medium area of the size spectrum.
This is more difficult for manufacturers because tight tabs must be kept
on all incoming materials and outbound products.
For any business, one of the most important things that you have to
do is to keep all your departments working together. Procurement has to
work with Accounting and Auditing. The Sales department has to work with
Marketing and PR. All the biggest companies know that everything has to
be integrated in order to keep things flowing smoothly.
Take Adrecom, for example. The company offers a suite of eCommerce
software that lets you connect efficiently with customers. But it
does more than just provide you with a shopping cart platform; the
Adrecom package also gives you applications to help manage both
marketing and the back end. As Jason Ciment, their Director of
Innovation quips, "it's not just eCommerce any longer, now it's
tCommerce." Online stores need more than just shopping carts to process
orders. High value web stores now need an end to end total commerce and
content solution that helps drive customers to the online store with
strategic search optimization technology and gives the same customers
tools to keep coming back or referring friends.
Now, there are a lot of other ecommerce software publishers who
distribute similar kinds of web applications, but many lack the
integration you need. The Adrecom suite is one exception; it works
seamlessly with accounting software from Peachtree (Sage Software), one
of the biggest accounting software publishers on the Internet. That's
the kind of inter-department exchange that you need to get from your
software.
You should also try to look for simplicity. Many applications out
there are so complicated to the point of requiring a degree to operate
them. That's where the true beauty of the packages like the Adrecom
software suite lies - their utter simplicity. The array of features
shouldn't make using the program hard.
If you're unsure, use the company's website as a yardstick.
Adrecom.net, for example, has a very uncomplicated and straightforward
site structure. That kind of clarity translates into the software they
develop for online stores and the sites they design for their clients.
Functionality and simplicity are two things that rarely intersect in
business software, yet there are some like Adrecom that do it and do it
well. On top of that, you should also look for seamless integration with
accounting software to take care of another critical component. Adrecom
is one of the few packages that offer a real 'comprehensive' and
'complete' suite of business software.
For more information on the Adrecom Ecommerce Software Suite for your
online web store, or to find out more about integrating with legacy
software, visit http://www.adrecom.net.
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