Zoe B Launches New
Site/Online Store
Designer and manufacturer of fine 14 karat gold and sterling
silver jewelry combined with vibrant and colorful gemstones and pearls, Zoe B
has renovated its web presence and updated its e-commerce operations management
capabilities. As part of their overall strategy to increase direct sales while
strengthening already-existing retailer relationships, the revamped design
emphasizes the beauty, variety and affordability of Zoe B’s line of necklaces,
bracelets and earrings.
Powered with advanced merchandising features, the Online
storefront implements revenue optimization strategies using Adrecom’s ecommerce
solution as a management platform. The new and improved Zoe B site employs a
variety of valuable e-commerce functions, such as a sophisticated promotion
automation engine with customized sections for new jewelry collections, cross
sales, highly personalized product presentation tools, a dynamic up sale
feature and multiple-tiered customer pricing models. For example, the up sale
feature associates each product in Zoe B’s extensive catalog with other similar
products in order to streamline a customer’s search for a specific type of
product.
But complexity is not to be confused with complex navigation
– front-end users can easily locate products through guided navigations and
refined searches using a pre-set range of parameters. The result is Zoe B’s
highly intuitive storefront layout whereby a customer can quickly browse
through jewelry categorized by type (earring, necklace, bracelet, and tassel)
stone (amethyst, garnet, or topaz), price range or product SKU number.
The new design as well focuses on informational aspects in
addition to its already existing ecommerce functionality. Using Adrecom’s
content management features Zoe B now includes a rich content-oriented Blog and
News and Events sections. These sections are used to bolster awareness of past
and upcoming trade shows and to cover participation thereof, provide
information about new products releases and to discuss the latest collections and
news relevant to customers and retailers.
All-in-all, the integrated Adrecom solution has facilitated
Zoe B’s growth both in the areas of information and merchandise, presenting
users with a cohesive balance between ecommerce and content while providing a sleek
and easy-to-use front-end that makes the site a delight to use and
simultaneously bolsters Zoe B’s online revenues.