When Hair Fairies contacted Adrecom it wanted to
renovate its online lice treatment salon’s web presence. Its main areas of
interest were increasing online sales of Hair Fairies products, implementing
enterprise blogging capabilities, integrating locations directories, creating
new sections to increase the overall dynamism of the site, and not to mention
the legacy content transfer of a large body of written material collected over a period of time.
Hair Fairies’ full line of lice-fighting guaranteed products are the same ones that are used in all
Hair Fairies stores and are delivered with complete instructions. Adrecom’s e-commerce
suite was utilized as part of an overall strategy to increase the
online sale of Hair Fairies products, ranging from its signature Nit-Zapping™
Lice Comb, Lice Clenz Shampoo and Lice Clenz Cream to a Eucalyptus Lice Laundry
Additive for purging your clothes, and not to mention several different kits
composed of individual products. Adrecom as well set up purchasing capability
directly from the site using PayPal, but users can opt to visit any one of Hair
Fairies 5 locations or product retailer stores.
Adrecom also set up Hair Fairies with an easy-to-use and
sophisticated multi-user enterprise blogging capabilities, designed with
easily-accessible textual fields for entering Metadata information to optimize
front end-user online searches and rank higher in searches for various relevant
keywords. With both back end and E-commerce front end user experience in mind, Adrecom’s
blogging feature as well allows a website administrator to create blog categories
that allow for the organized structural organization of Hair Fairies’ large
quantity of blog posts. Administrators can grant different
access privileges to different users, allowing for posts written by a variety
of authors, thus contributing to the professionalism of the site.
Adrecom as well added a number of original sections to Hair
Fairies, such as its News section drawing user awareness to public attention
received by major media news outlets, not to mention the Testimonials and Resource
sections to help front end visitors feel comfortable with the site and to
provide them with helpful information. The Fairy Care video section, with instructional videos in
Spanish and English, teach users how to search for lice and use lice-removal
products.
Arguably one of the most prominent services Adrecom
provided for Hair Fairies was the content transfer, including textual content,
images and videos, from the site’s legacy system to our CMS.