01-17-2012 / By: Adrecom
The latest generation of the
Adrecom eCMS website publishing platform now includes a multi-user, mulitple
website implementation for a business that wants mulitple points of presence
managed from one web-based access point.
Quality Scrub Sets (QSC) is a
Los Angeles based seller of medical scrubs to hospitals, doctors, nurses and
medical facilities across the USA. We were faced with a unique
challenge, says Menlo Lippowski their chief Marketing Director. The
problem was how do we personalize the website experience for each customer
persona we are targeting. One website does not fit all what we've
discovered.
The Adrecom eCMS solution was to
set up multiple websites for QCS and put up each domain as a totally separate
and unique web address. Not only is each domain hosted on a separate IP address
but the content on each site is totally customizable. For a few domains, QCS
simply put up different logos and phone numbers with a different entity name.
For other domains though, the
content has been totally revamped to enable the website to speak more
relationally to the intended targeted audience. So without cannibalizing its
larger audience, one of its domains which promotes the medical scrubs at wholesale
prices is able to speak to that specific market in the textual and visual
language that it appreciates.
Some of the core features of the
multisite capable Adrecom eCMS include one universal product database with
multiple price points, permission privileges for each logged in user to access
different areas of the site, purchase orders support and stylized interfaces
for each domain and even for different buyers inside a domain.
The beauty of the latest version
release of this platform is that not only is it capable of providing a full
scope e-commerce experience to retailers, manufacturers, distributors and resellers
it also has the flexibility through its CMS feature set to address the needs of
a nonprofit or commercial enterprise that wants to target specific markets with
personalized content-rich websites. With the obvious search engine rankings
benefits that arise from having content-focused websites, the ability to manage
all the blog, article, press releases and digital media (video, images and
podcasts) content from one administrative interface is a real timesaver.